Affective Computing Market – Overview
Due to increasing use of smart phones and connected devices, consumer centric businesses are finding new ways to stay ahead in competition by using computing technology. The application of focus group and survey do not provide accurate emotional state of an end-user related to a specific product. Further, their responses may be biased depending upon the surrounding conditions. The emotional state of a consumer can trigger his/her engagement with the brand or product and affect the decision making to buy the product. Therefore, knowing the real-time emotional state can help the businesses to sell their product and thereby increase revenue. Affective computing is a technology which helps in recognizing human decision making through analyzing facial expressions, heart rate, voice and other body parameters.
Affective computing combine’s cognitive science, psychology and computer science to predict the emotional state of human beings and provides appropriate response to get a favorable outcome. This can help businesses and e-commerce sector to enhance the customer shopping experience and thus sell products effectively. It can also be used in online advertising and advertising kiosk to provide favorable advertisement depending upon the end-user’s emotional state. Affecting computing includes use of emotion analytics engine, machine intelligence, big data and sensors such as camera, head up display to collect and analyze the customer emotion. It also includes software for speech and facial recognition, gesture recognition and neural analytics. Apart from these segments, affective computing also includes device or software that exhibit emotional capabilities, according to the requirement of human being. Affective computing can be applied through wearable system, human machine interface, surveillance system and robotic system. This technology finds its application mainly in autonomous or e-learning system where presentation style of an affective computerized tutor can be changed depending upon the learner’s response. Affective computing is expected to find its application mainly in artificial intelligence as it can help in strengthening machine – human relationship. It can be used as an additional tool in counseling or physiological services which help in determining patient’s metal state.
Affective Computing Market – Key Drivers
The demand for affective computing is expected to increase in coming years due to increasing adoption of wearable devices and internet. Further, there is a strong need for businesses to understand the need of their customer behavior which is expected to drive the affective computing market. Many businesses are collaborating with affective computing providers to boost research and development activities in this area. However, business has to analyze the impact of deploying these systems before inducting in the affective computing market. This can pose a challenge for affective computing providers as the application of affective computing differs from business to business and also dependson the product or service.The processing speed of affective computing to record and analyze a human being response in real-time can contribute to the faster adoption of this technology in coming years. Hence, the use of advance computing processers, neural networks and sensors is expected to increase in affective computing.
Affective Computing Market – Key Players
Some of the affective computing providers are Affectiva Inc., Elliptic Laboratories AS, Cognitec Systems GmbH, IBM Corp.,Microsoft Corp.,Eyesight Technologies, Ltd., Intel Corporation, Apple Inc., Saffron Technology, Inc. and Emotient, Inc.
This research report analyzes this affective computing market on the basis of its market segments, major geographies, and current market trends. Geographies analyzed under this research report include
- North America
- Asia Pacific
- Europe
- Middle East and Africa
- Latin America
This report provides comprehensive analysis of
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for upcoming years
This report is a complete study of current trends in the affective computing market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.
