WHEN, HOW AND WHY TO REDESIGN YOUR WEBSITEPosted by Karen Sanders on December 30th, 2020 Find out on our blog when, how and why to make a redesigning of your website. And, if you need expert advice, ask digitalmarketinglahore. When you want to discover something, what is usually the first place you go to look for it? Nine times out of ten, the answer is search engines : through them we can access relevant websites that produce services, products or information. Traveling with a mobile device or during a coffee break with a tablet, at work or at home on a PC, most people visit different websites on a daily basis. This is enough to understand how important it is to have a site that is always updated , able to answer user questions.
How to understand if a makeover is necessary As for the contents, the design (or the eye if you want to make use of a classic saying) also wants its part. For this reason, after a certain period it is necessary to carry out a graphic redesigning of the website. This is a process that can often be scary for site owners. This comes from the fear of losing one's content or simply seeing all efforts made so far canceled. On the other hand, there are those who are frightened by the cost of redesigning a website , something that however cannot be defined without taking into account the many variables involved. Research is a crucial part of your website makeover process - it's the best way to find out what's working and what's not, and to delve into what your target customers want. When you start thinking about a redesign (or update), there are a few questions about your existing website and the customers you need to be able to answer:
Think of the website redesign process as a home renovation. You wouldn't start a renovation by swinging your hammer in random directions and knocking down walls without first checking if they're load-bearing. Likewise, before starting a website makeover, you should have a clear map of your site's ecosystem and know which pages need to be handled with care versus which pages need to be deleted and rebuilt from scratch. One way to do this is to investigate the relationship between traffic and conversions . Depending on how the two are linked, each of the pages on your website will fall into one of four probable categories:
To better understand what we are talking about and to know everything that is necessary before asking for a quote for the redesigning of a website, here are seven aspects to consider:
Ease of use No matter what your design choice is - your website should always be clear and easy to use. An average visitor spends only 3 seconds on the web page before deciding whether to read more or to leave, so it has become increasingly important to remember: who needs your website? Your potential customers? Your existing customers? Or your employees? Or maybe all three? A website that has potential customers as its primary user base has different requirements than a website that has to serve another type of user. What should be done then? Identify them. Try to understand who the users are browsing your website and what is important to them , then start analyzing what they are looking for and what they have found. Use this information as a basis for what should be included on the first page, how much content you will have and what type of navigation will best suit your target group's needs. When it comes to redesigning a website, it is important to always remember that the basis for success is having a user-friendly site with clear navigation, easy-to-read content and responsiveness. All this regardless of what you are using: pc, mobile or tablet. The importance of connecting paths Linking web page content improves user experience as well as providing better conversion. From the front page to the service offering and contact details, the subpages / sections of your website should be linked together to provide useful information, keep your visitors engaged and increase their retention rate. If your site is geared towards potential customers, your linking paths might look like this: PHASE 1 FIRST PAGE STEP 2 OFFER OF SERVICES STEP 3 OTHER INFORMATION STEP 4 CONTACT FORM A short, concise connecting journey like this one addresses the needs of potential customers and drives conversion. Visitor-centric content Depending on who your main visitor group is, your content should meet their needs. It seems to be taken for granted but it is not always the case. There are countless companies and websites that still focus on the “us, ours, ours” rhetoric. You know the story: “we are x”, “our products do this”, “we have a story of that”. Now, while there is some logic to repeating your company's brand names, values, and general information, this is the angle you use to convince your customers of their decision, not to get their attention. It would therefore be much more logical to start by giving your visitors concrete reasons to continue browsing. In general, we can say that most website visitors have two questions in mind:
So, when creating content, focus on the benefits . Answer your potential visitor's questions. And only when you have captured his interest, continue to convince him that your brand is the right choice to meet his needs, even by leveraging digital tools such as info products. Reactivity Responsiveness means your website automatically adjusts to different screen resolutions of your PC, tablet and mobile devices. Nowadays, most website platforms are responsive by default, but some of the older ones need to be coded manually. In fact, regardless of the platform you are using, the responsiveness of your site must be taken into consideration when making a makeover, to make sure that visitors can view the content and get the best possible view of the proposed offer. This must happen regardless of the device or screen resolution you are going to use, converting it into a mobile friendly space . The path to happiness is SEO Search engine optimization, or SEO, increases the chances of your websites being found in search engines and, when done right, can bring a steady stream of new visitors to your site without paying out. The basics of search engine optimization require you to identify the keywords visitors will use to find your website and then use them in the page title, URL, content body, image alt text, in the keywords and meta texts of your website. Easy. At least in theory. What makes it complicated is that:
Search engine algorithms are constantly developing. Since time immemorial it has also been necessary to take into account the correlation of words and synonyms , as well as the click-through rate of the website in the feed of the search engine results and the permanence rate of visitors to the website. For this reason, SEO it is not a quick and easy path to success. However, when done right, it's convenient and important for anyone who wants their website to get free traffic from search engines. Multilingual websites When it comes to website redesigning it is also important to understand whether it has to serve visitors in different language versions . There are two very important points to consider on top of everything else:
To take SEO into account when producing versions in different languages, it is necessary to perform multilingual SEO analysis before translation and use it as a basis for translation, perhaps by contacting experts in the sector who can guarantee constant maintenance of the web space. The renewal of the website never ends Last, but not least, is to remember that website redesign is a never-ending process. Platforms and technology are constantly developing, browsers change, devices change, trends in design, and customers' needs and keywords also evolve. Successful websites keep up with developments and continue to meet visitor needs, while those whose content remains static, slowly but surely, find that visitor flow tends to decline. This brings us to the crucial question: how long has your site not been renewed ? Only by answering this question is it possible to start thinking about a possible cost of redesigning a website. For buying our services visit links given below. Like it? Share it! More by this author |