Posted by Karen Sanders on December 30th, 2020

During the sales period it is possible to increase the sales of your ecommerce.

How can an e-commerce increase its sales during the sales period? It may seem like a trivial question, considering how prices drop dramatically and how most people wait for this period to make purchases. Yet it is not all so obvious: there are different strategies to increase e-commerce sales, many valid solutions able to guarantee an increase even higher than what is expected.

Let's try to understand how to do it with some tips for your e-commerce:

  • drives traffic with social media and advertising
  • create social media posts
  • update your website
  • use pop-ups to turn traffic into leads, if not customers

Drive traffic with social media and advertising

The first thing is to get your brand out there and show it to potential customers. The easiest way to do this is through social media and advertising : this is why it becomes essential to promote your brand on Facebook (with Facebook Ads) and on Google (with Google Ads).

Create your social media posts

To increase e-commerce sales during the sales, you must aim to create posts on social media at least two weeks before arrival . Remember that people know perfectly well when the sales period will be and, the further you go towards date x, the more interest obviously increases.

Make sure you create posts with interesting content by following the basic guidelines relating to various social networks. In particular, Instagram can really make a difference being a platform that focuses heavily on photos and videos. Obviously, the possibility of hiring an influencer or creating collaborations with other channels can also increase the reach of your content and expand the possibility of acquiring customers.

Update your website to target people

The website of your e-commerce must also undergo changes during the sales period. Pretending or forgetting to embellish the homepage or the e-commerce itself is a real own goal. Many experts even recommend that visitors avoid the homepage completely and focus only on the category and individual product pages.

You will increase your sales if you point people in the direction of:

  • specific page for the ad they clicked on
  • a discount-oriented experience you are offering.

So instead of directing people to your homepage, create a redirect to a sales- oriented product directory and attract people exclusively there for the duration of the promotion.

Use pop-ups to turn traffic into leads

Pop-ups, while controversial, are a great way to send notifications of your `

Among the opportunities provided there may be a simple popup to make every visitor to the website aware of your offers. Another solution instead is an entry popup that offers a bonus promotion available exclusively to subscribers.

A little tip concerns the possibility of transforming traffic into subscribers. Through a specific advertising campaign or a popup you can also capture users who have not purchased a product just arrived in your e-commerce. In fact, with e-mail campaigns (in particular e-mails sent for those who leave the shopping cart full without completing the purchase), there is the possibility to convert these contacts into subscribers and therefore potential future customers.

The sales period and all the previous period is the apotheosis for consumers and sellers. Online traffic is high. Competition is fierce. You need to stand out and make sure your website is ready for what's to come. During this time people all over the world are looking for the best deals on the internet. This creates healthy competition between online merchants. It is therefore necessary to study carefully and scrupulously any type of marketing strategy that can help increase sales. In particular, it is important to know how to adapt some "magic formula" to your sector, audience and type of product.

Finally, a little trick that worked a lot in the United States during Black Friday: the “Buy now, pay later” function. Online stores allow customers to buy on credit without sharing their card details. Hence the reason for its popularity. The feature proves really useful for people who prefer to settle payments by referencing their monthly salaries. Allow your customers to buy without the stress of having to pay in an instant using the customer credit limit extension. For buying our services visit links given below.

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Karen Sanders

About the Author

Karen Sanders
Joined: December 24th, 2020
Articles Posted: 6

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