Mistakes to avoid While Generating the One Way Links

Posted by donaldmiller on June 10th, 2014

 Link building packages are being sought after like hotcakes in recent times. Despite the extensive changes to the search engine algorithms, this particular technique has been consistently delivering results when implemented in the right manner. The recent slew of updates by Google has made it impossible for websites adopting underhanded methods to survive. Only organic link generation using traditional methods can appease the search engines and help the website climb the ranks of the SERP list. The one way links are the most powerful backlinks that can enhance the visibility of a website. Though there were only limited options in the past, today there are many ways in which these links can be created.

One of the main mistakes to avoid when trying to create the one way links is choosing the same anchor text. The credibility of a website increases when the number of links pointing towards it increases. In order to do that you have to come up with unique content that contain different anchor tags and not the same commercial ones. For example, if you are planning to create at least a hundred backlinks, you have to ensure a unique anchor tag that is a combination of the keyword along with the other commercial search terms for every backlink. Using the same anchor text for all hundred links will get you into the bad books of Google.

Another mistake to avoid while creating the one way links is choosing just one type of domains. Yes, there was a great dependency on the article directories a few years ago, but that dependency has ceased now, though not voluntarily. The arrival of the Penguin update put an end to this trend and brought in the concept of domain diversity. Therefore, alongside anchor text diversity, it is important to ensure diversity of domains for successful link building. Harness the potential of blogging sites, forums, niche article directories, press release sites and more as backlink sources to ensure credibility.

Poor quality content is another mistake to be avoided while creating the one way links. Though you may have domain diversity and anchor text diversity, it will be of no use if your content contains gibberish and offers no value to the clients. In addition to the content on the website, the content being used to create backlinks should also be of top quality. While you may escape from the Penguin update by using organic link building methods, you will be penalised by the Panda update if your content is not up to par. Good quality content will be reproduced on other sites if it is unique and helpful, thus serving as link bait.

Sidelining social networking sites and video sites is a sin while trying to create the one way links. The credibility of these sites is undisputable and their potential to bring in audience in practically never ending. These sites support image files, video files and text files making them highly versatile and flexible and best suited for optimisation and marketing purposes.

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