Search Engine Optimization Strategy Mistakes to Avoid

Posted by donaldmiller on June 10th, 2014

 Getting a website optimised is compulsory to ensure good visibility. Almost every website owner today signs up for optimisation services today. With this being the case, why is it that some websites achieve success while the others do not even get off the ground? The secret lies in chalking out the right search engine optimization strategy, something that not every optimisation expert specialises in. Some websites fail to make it to the first page of the results list because of certain basic errors or oversight in the strategy. Only the best experts in this domain would be able to draw up a strategy that can spell success. If you want to drive your business towards growth, here are certain mistakes to avoid.

The first mistake to avoid is starting the optimisation of the website without a proper search engine optimization strategy in place. This strategy is needed to chart the progress of the site. Having this in place before getting started will avoid misunderstanding between the client and the agency as the campaign progresses. It not only lists the various techniques that will be implemented along the course of the campaign, but also the implementation schedule and the likely outcome. With this in place, the client will be aware of the status of the campaign at a given point of time and the impact on the business.

Excluding onsite optimisation in the search engine optimization strategy is a mistake that can prove costly in the long run. There are instances of businesses that have spent money like water towards offsite optimisation, without getting the desired results. You can find yourself in this predicament too if you do not get the site optimised before proceeding further. The search engine algorithms, also called as spiders, will be able to index your site only if it is able to identify it. In order for it to recognise the presence of the site, all the elements on it must adhere to the rules stipulated by the search engines. Evaluating the conformance of the elements is the objective of onsite optimisation.

Certain ecommerce portal owners are aware of the various tools that can be used to generate a list of competitive keywords relevant to their business. They do the mistake of omitting keyword research from the search engine optimization strategy. What they do not realise is that while they are busy running their business, search engines are busy making changes to their algorithms. Since they are not constantly updated about the latest changes, they end up choosing keywords that may not have the desired impact.

Excluding social media marketing from the search engine optimization strategy is also a big mistake. Advertising on social networking sites such as Facebook, Twitter, Reddit, LinkedIn and others is the most cost effective means of taking your business to your target audience. This form of advertising has a wider outreach than paying in thousands to advertise on traditional media. Since these websites are visited by millions of users from various parts of the world, marketing your business on these sites can bring in valuable leads.

Do you want to have the best search engine optimization strategy drawn up for success? Please visit http://www.link-building-strategies.com/ and sign up the services of our experts who are adept at this task.

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donaldmiller

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donaldmiller
Joined: October 18th, 2012
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