Facts About Monument Signs in Hockessin, DE and Boardman, OH

Posted by BrandItSignsPA on December 30th, 2020

The popularity of signage has remained unchanged despite the advancement of technology and the invention of newer materials. Monument signs in Hockessin, DE, and Boardman, OH, remain highly popular and used by all kinds of business establishments, from small retail stores to a huge corporation supplying products to multiple areas worldwide. The term certainly sounds attractive, but a prospective user needs to be aware of the facts before installing a monument sign to further business interests.

What is a monument sign?

This sign's purpose is identical to any other as it tends to get the message across to the target audience and others interested in similar products/services. A significant difference is that the monument signs are erected on the ground or at a small height from the ground, drawing the eye to a nearby business outlet. The signs are often visible in community housing, doctor's chambers, private clubs, gymnasiums, or religious interest places. The sign may stand amid a landscaped area, making it even more captivating, with most visitors to the area unable to ignore it.

Variety

A monument sign does not have to conform to specific rules. On the contrary, different users can tweak it by changing the base material and displaying a message to suit their convenience. Both the shapes, as well as sizes, are hugely varied as per the necessity. The sign outside a landmark may be created to mimic a stone edifice with modern community buildings using natural wood to advertise its presence. Retail stores within a shopping mall may also opt for displaying their messages via LED lights with the scrolling text changing frequently. A few users are excited to use single letters grouped to spell out their primary service name.

While the purpose of using a monument sign may vary, it is essential to have the message stand out and remain visible from afar. Advertising experts advise the following parameters for ensuring profitability:-

Simplicity- The best way to grab attention from busy pedestrians or drivers on their way to work would be to use a sign that remains starkly simple and perfectly legible. Individuals hoping to find an address or visit a landmark need no directions when the monument sign doubles up as a guide. An intricate or overtly complex sign will be ignored as busy drivers cannot afford to take their eyes or mind off the road to understand the message correctly.

Contrast- A sign that has contrasting features are immediately visible from afar, kindling much interest. Signage experts recommend contrasting dark blue or black with white or cream colors. Another way of capturing attention would be to contrast a bold and tick font with a subdued background.

It is crucial to think about human nature while designing a monument sign. English is read from left to right with many signs displaying their texts vertically too. The best way to maximize the sign's attention would be to place it at a height or to the immediate left of the building or store. The same works for commercial awnings in Hockessin, DE, and Boardman, OH.