Location of Volvo and competition for market share from Sinotruk

Posted by bruce zhu on December 31st, 2020

Following successive announcements of localization strategies by Scania and Mercedes-Benz, Dong Chenrui, president of Volvo Trucks China, recently made it clear: "The localization strategy will be officially announced in 2021." According to informed sources: Volvo's localization strategy is selected in Taiyuan city, Volvo Localization will be a big challenge for the biggest truck sinotruk howo truck company in china.

Recently, Dong Chenrui, president of Volvo Trucks China, announced Volvo's performance in 2020 in a media meeting: “Volvo Trucks China sales will increase by 60% in 2020. Among them, tractors are in good shape. advance in the European market for imported brands. One of the two imported tractors is a Volvo truck. "

The industry is well known that Scania and Mercedes-Benz recently announced the news of the location, which naturally attracted a lot of industry attention. Regarding Volvo's localization efforts, Dong Chenrui clearly replied, “Based on current market development needs, Volvo Trucks localized production will not lag behind its competitors. The localization strategy will be officially announced in 2021. Volvo Trucks localization is affirmative and should Provide users with more down-to-earth products! Volvo's main competitors for localization will be Sinotruk Howo and shacman Heavy Truck and other local automakers.

At the same time as Dong Chenrui, chairman of Volvo Trucks China announced the news of the location, a person familiar with the matter revealed that Volvo will be located in Taiyuan, and the specific cooperation method and time node will be announced in the year. next. Based on information disclosed by people familiar with the situation and contents from various sources, the news of Volvo Trucks' whereabouts or cooperation with Jiangling Heavy Duty Truck may not be without merit. As to whether Volvo is cooperating with Jiangling Heavy Duty Truck this time around, I think the results will be known soon.

Epilogue

China is the largest market for commercial vehicles, and imported car manufacturers have already seen the potential of the domestic market. Judging by the location of Scania and Mercedes-Benz, the location of Volvo is definitely planned. Volvo's location will definitely affect Sinotruk Howo Truck position in the Chinese market.