In addition to digcams and laptops, Sony has scaled new heights in the mobile phone segment as well. There are several models of mobile phones that Sony has poured in the market in the last few months. These mobile phones are targeted towards the middle class users to the high class users. There are a plethora of features that makes Sony mobile phones a leading name in the mobile phone segment. The camera and the display features are the main USPs of the Sony mobile phones. When a Sony Mobile Phone is launched in the market, there is a huge buzz around, which leads to word-of-mouth publicity. Due to this type of publicity, Sony has gained a lot of goodwill in the market.
The flagship phone from Sony is considered to be the Xperia series phones. The latest entrant in this category is the Xperia Z2. The large screen size coupled with near to real life images gives the Xperia Z2 a cutting edge over its competitors. There are many China phone manufactures that have tried to emulate the Sony Xperia phone, but in vain. The features and display quality is no match for the competitors. Some competitors have also lost the battle and discontinued their existing phones that were in the segment of Xperia. Sony is a brand and also considered to be a status symbol. Paying a bit more for this high quality and high brand value phone is definitely a good decision.