The Skincare Company To PonderPosted by Faber Stevens on January 2nd, 2021 Travel any where, search anywhere, and one will observe that there are obviously over a thousand skincare brands in the market now. With so many options, choosing the appropriate skincare items can be a bit impossible. I am going to assist you to narrow down the list by applying a basic filter of what may be important in selecting skincare products. I can eliminate nearly all of the brands by checking that the items are created by a brand that is; owned independently, are toxin-free, and are cruelty-free. These are important values that we all share and we all support from a business.Independently owned brands are brands that have not received any external money in exchange for a percentage of control of the company. These companies are usually called Indie brands. There are many Indie brands around the country that operate on a small basis due to their smaller size. And there are a few Indie brands that are heading the movement and have grown into a national existence. There are additionally one or two Indie brands that are chasing the prize of becoming globally traded. spa skin in the Indie vertical is Russell Organics. They are expanding across every beauty channel from mass to luxury. Russell Organics is also internationally traded, with a publicly stated desire of being the first globally traded Indie brand. When choosing an Indie brand be cautious of non-disclosure of external investors. We have looked, and almost every one of the larger so-called Indie brands has received external investors. The next criteria for selecting a good skincare brand is it being toxin-free. What does this really mean? There are thousands of synthetic ingredients, botanicals, emulsifying ingredients, and extracts used to make products. A large percent of these ingredients may be synthetic chemicals which have been shown to be toxic to humans and to the environment. Russell Organics is leading the Clean Beauty movement by not using toxic ingredients and by fully listing every ingredient in every product. Search on your own. Check the labels. Do you notice ingredients listed as parfum? Did you realize that perfume may contain in excess of 900 chemicals and you would never realize which ones? Talk about a dangerous situation. Did you ever enter into a space and smell a perfume and at once have water eyes and start to sneeze? These are the toxins that can also be lurking in your skin care products. A great resource to investigate on ingredients is Environmental Working Group that has created a large database of ingredients and listed their toxicity. The last filter is the brand being cruelty free. What does cruelty free mean? There is frequent confusion about the term. Let’s start by identifying that to be cruelty-free, the brand must be a vegan brand. That means no animal derived ingredients like dairy, honey, beeswax are never used in any product. That eliminates at least 90 percent of the brands on the market. The other criteria for being cruelty-free is having never tested products on animals. Every one of the global mass beauty brands have tested on animals. This chasing of profits at the expense of killing animals is not excusable and should not be supported by purchasing their products. In summary, these basic key filters will help you to narrow down the list of choices to those brands that are worthy of your support. From there it may be a simple option of choosing the proper skin care product for your complexion. Like it? Share it! More by this author |