SEO Tips for Beginners

Posted by Hemanth Kumar on January 4th, 2021

SEO has been around for more than 15 years now and many brands have used it to grow their business and increase leads and sales. So, in 2021, it is high time for businesses to use SEO to grow leaps and bounds. The good thing is that you can do it for free! However, for better results, it is best to hire an SEO agency in Bangalore or any city that you have your business in. If you really choose to do it yourself, here are some tips and tricks regarding SEO to drive your business and increase leads and sales. 

1. Accurate Keyword Research

The first and foremost thing for any SEO campaign is to target the right set of keywords and rank for them. If you rank for keywords that do not have adequate traffic or keywords that have bad search intent, then it is useless to perform SEO. Hence, always try to rank for low competition, high volume keywords with good search intent that can bring you leads and sales. There are tons of keyword research tool and if you have a Google Ads account, you can use the keywords 

2. Write Epic Content

Google has grown very smart over the years and now has AI algorithms that can understand the text you put on your website. Hence look at the keywords you want to rank for and think what content answers the questions that users are looking for by typing the keyword. Optimize your content based on that. Long and expansive content that goes into detail about every aspect of the topic is what Google is looking for. So do that and half your work regarding SEO is done!

3. Perform Technical SEO

Technical SEO is something that is ignored often and it can have a bad impact on your SEO if you do that. It is a really vast field and has many aspects to it. There isn't a hard and fast rule that you need to know coding to perform technical SEO. Do the small things first like getting an SSL certificate, integrate Google search console and Google Analytics, increase your site speed using plugins etc and you should be fine

4. Build Backlinks

Backlinks are still the biggest and most important ranking factor in Google's algorithm. You can use various techniques to gain backlinks like directory submission, guest posts, social bookmarking etc,  but you should always try to gain links naturally as Google has a way of figuring them out and will give maximum weightage to such links. Google no longer distinguishes dofollow and nofollow links. It looks at the piece of content, understands it and then check the relevancy of the link to give it a score. This means even if a link is nofollow but the content of the page is relevant to the linked page, then the linked page will get sufficient link juice 

So these are some of the basic SEO tips that you can implement on your website to make it SEO friendly and gain more leads and sales online!