Teeth Whitening Products Market size predicts favorable growth and forecast 2020

Posted by rohit on January 4th, 2021

Market Overview

Teeth whitening is a popular cosmetic teeth care procedure and effective way for removing the teeth surface stains. It includes vital whitening & non-vital whitening. Vital whitening procedure is performed on teeth that have live nerves, whereas non-vital whitening is done on tooth with no live nerves. Excessive consumption of coffee, carbonated beverages, sugar products increases stains in teeth. Teeth whitening products such as whitening toothpaste, whitening gel & strips, whitening light devices, and whitening pen are proven to be effective way to remove such stains.

Increasing consumer awareness about self-grooming & oral hygiene are major factors that are expected to drive growth of the global teeth whitening products market. For instance, according to a report published by Cosmetics Europe in 2017, oral care products were considered as high priority personal care products in Europe, with 94% of the people considering oral care products to be important in daily lives.

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Market Dynamics

Growing demand for herbal oral products is creating potential growth opportunities for herbal teeth whitening products. Oral products contains chemical ingredients such as alcohol, essential oils, chlorhexidine, and others. Moreover, long term usage of such products results in alteration of taste sense, dryness or irritation of oral tissues. Therefore, demand for herbal teeth whitening product is expected to increase over the forecast period.


On the basis of product type, the global teeth whitening products market is segmented into:

  • Whitening Toothpaste

    Whitening Gel & Strips

    Whitening Light Devices

    Whitening Pen

    Others (Whitening Trays, Whitening Rinses, and Others)

On basis of end user, the global teeth whitening products market is segmented into:

  • Men



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Key players operating in the global teeth whitening products market include The Procter & Gamble Company, Unilever PLC, Colgate-Palmolive Company, Johnson & Johnson, GlaxoSmithKline PLC, Church & Dwight Co., Inc., Henkel AG & Co. KGaA, Lion Corporation, Ultradent Products Inc., Brodie & Stone, KöR Whitening, GLO Science, Beyond International Inc., and Koninklijke Philips N.V. among others

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Joined: February 6th, 2020
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