Marketing Automation Software Market 2020: Share, Trends, Forecast to 2025

Posted by Eshu Gupta on January 4th, 2021


Market Research Future (MRFR) in its latest study finds that the global market for marketing automation software is set to exhibit a double-digit CAGR of 12.7% during the assessment period (2018 to 2025). The growth models in modern business are evolving fast. Falling behind the curve means extinction, which is why enterprises are constantly focusing on amplify their marketing funnel by introducing new marketing actions and strengthening sales pipeline. In this, marketing automation finds a significant role as it can streamline many of the cumbersome marketing task and improve workflow, which is being quickly realized by businesses all around the world.

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Marketing automation platforms undoubtedly influence the RoI and customer service management for a business. Today, digital marketing forms the core growth strategy where marketing automation is a key tool. Tremendous growth has been noticed in digital marketing in recent years as businesses replace their traditional marketing and branding strategies with more dynamic approaches. Countries such as China and India are witnessing a massive economic overhaul, with digitization being at the crux. They are viewed as the next growth markets where B2B and B2C models are flourishing and thus present favourable business environment for digital marketers. Purchasing patterns are changing in both advanced and fast-developing countries, this is prompting businesses to stay aligned with latest consumer trends.


MRFR’s study includes analysis of the market based on product and application. On the basis of product, the market has been segmented into email marketing, inbound marketing, digital marketing, and mobile marketing. The digital marketing segment is expected to remain high attractive over next several years. In 2017, the segment stood at a marketing automation software market valuation of USD 1,396.3 Mn and is projected to exhibit a CAGR of 13.2% during the assessment period. On the basis of application, the market has been segmented into SMEs and large enterprise. The SMEs segment is expected to retain its dominant position over 2025. Currently, the segment is valued at over USD 2,600 Mn and likely to post a strong growth during the assessment period.

Regional Analysis:

The marketing automation software market has been covered across North America, South America, Europe, Asia Pacific (APAC) and the Middle East & Africa (MEA). Of these, North America and Europe are currently observed as the two standout markets for marketing automation. While former holds the largest market share and later is projected to exhibit the highest CAGR during the assessment period. In 2017, the North America marketing automation market surpassed a valuation of USD 1500 Mn. However, Europe is expected to overtake North America by 2025. Meanwhile, APAC is likely to retain its third spot during the forecast period.

Key Players:

MRFR in its study has covered some of the leading companies operating in the global marketing automation software market, including Cognizant Technology Solutions Corporation, Adobe Systems, Inc., Infusionsoft Inc., Act-On Software Inc., SAS Institute Inc., IBM Corporation, SAP SE, Inc. and Hubspot Inc.

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About Market Research Future:

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

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Eshu Gupta

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Eshu Gupta
Joined: July 8th, 2020
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