What is Mobile Ad Network Mediation?

Posted by adiquity on June 23rd, 2014

The steady growth and reach of Smartphones has brought forth the growth of mobile applications and mobile advertisements. Mobile marketing has now become the latest buzz in the field of advertising and marketing. With so many types of ads and mobile ad formats being released into the virtual world, there should some kind of rule to regulate the design, posting and ad campaigns. This is where mobile ad network mediation comes into play. With literally thousands of mobile apps being released into the market, a developer will find it very difficult to identify his/her app and track its growth. Moreover, mediation guidelines help developers monetize their mobile apps or ads and improve user engagement.

So, what is mobile ad network mediation? It is a software platform that is integrated with the multiple ad networks at the API level to help keep track of the mobile advertisements. By using this software platform, you will be able to easily keep track of all your mobile ads and optimize its performance. Plus, you also have the option to track the number of clicks and impressions, which will give you an idea of how much your ad is earning. In simple terms, this network mediation adds as a mediator between app developers and ad networks. This platform helps you monetize your ad through various publishers and management services, including AdexLink, AdMob, Nexage and more. As the number of publishers and providers increase, you will be able to earn more from your mobile ad formats.

Different ad mediators make use of varied algorithms and methods to track the monetary value of each mobile advertisement. So, you should carefully checkout the various options available before you sign in with a mediator. Some mediators track all the traffic and money flow by themselves while others give you the administrative rights to check the flow. Each mobile ad network mediation provider may use a different method to monetize ads, but basically all the procedures are pretty similar. Once you register with their network and fill up all the requisite forms, the mediator will test your performance after allocating the traffic and backfilling the properties. They also ensure that the ads are matched with the content displayed on the Smartphone to ensure better reach and response. Research and statistical studies have shown that most mobile ad formats have very low fill rates. So, you can take advantage of mobile ad network mediation to boost your advertisement or mobile app.

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