5 Techniques to Turn E-Commerce Visitors into Customers

Posted by Abdul Rimaaz on January 5th, 2021

What happens when traffic starts to grow and people log into your e-commerce site? Are you converting them into paying customers? And if not, how to turn visitors into customers and increase your earnings? It's one thing to create and get traffic to your ecommerce, but if nobody wants to buy what you're selling, your business won't get anywhere.

L ' Conversion optimization is the process of maximizing the percentage of website visitors who complete the desired action (this percentage is known as the conversion rate). If you don't already, you should constantly monitor your conversion rates.

For pay per click advertisers, this is the percentage of people who clicked on your ad and went to your website, then took additional action, such as filling out and submitting a contact form, requesting quote or take some other action that you can measure to see if your ads are successful.

5 ways to increase conversion rates

Here are five simple techniques to start improving conversion rates and turning visitors into paying customers. These tips are ideal for online stores, but most will also be very useful for all other types of websites. They are simple and also quite inexpensive ideas, especially compared to the cost of driving additional traffic to your site or paying for advertising. .

Use your return policies to convert visitors into customers

In your online shop you must promote the most convenient return policies possible, in addition to being guaranteed, you can in fact insert particular methods so that in the event of a return you offer a coupon for a discount on other goods purchased etc. etc,

Offer more payment options to attract more buyers

In addition to credit card payments, offer other forms of payment, such as Paypal, Apple Pay or Google Pay which are very well known and do not have authorization errors as many credit cards can lead today.

Provide easy access to customer service

What better way to provide easy access than to have a toll-free number that is always clearly visible? This comes at a cost, but it's critical to maximizing conversions and turning so many inactive visitors into buying customers. They also give them much more confidence.

Use the mystery shopper

The mystery shopper, that is to say the mysterious customer, is a figure widely used to simulate orders, verifying the complete process and experience offered by e-commerce as a whole. Plus it's a good way to leave positive and credible reviews.

Offer special discounts and strongly promote them

Do not miss an opportunity to promote the key products of your online shop. Free your creativity and try to vary the type of discounts and promotions. From the simple buy 2 for 3 to the more elaborate loyalty discount with virtual point cards: these will entitle you to higher benefits as you buy more products. There are few better ways than this to convert visitors into active customers.

Creating and optimizing an operational e-commerce is not a simple job! To overcome expenses and earn with your e-commerce, it is no longer enough to be found. Once inside, in fact, they must also convince visitors to take the action. Set up tracking mechanisms, calculate conversion rates and ask for support from industry professionals who can help you on your way to success with less time and effort.

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Abdul Rimaaz

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Abdul Rimaaz
Joined: January 5th, 2021
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