How To Boost Downloads Of Your eCommerce Mobile App

Posted by pixelphant on January 6th, 2021

When you open an eCommerce store, there could be nothing better than be ready to launch your own eCommerce mobile app and sell products online. However, the new launch, just as exciting they are, can be elusive too.

Did you know - More than 35% of American customers use only their mobile devices to purchase online.

There are many things that you need to ensure to have a successful eCommerce mobile app launch that promises a high number of downloads.

‘What do I do then?’ I hear you shout!

Well, in this article, I’ll be telling you 5 great secrets that’ll make increase the number of your eCommerce mobile app downloads and boost eCommerce business growth.

5 Magical Secrets to Boost eCommerce Mobile App Success

Secret #1. App Store Optimization

Optimizing your app store is similar to optimizing your website using SEO. Just like SEO, ASO enables your eCommerce mobile app to rank better in the app store.

Thus, better ranking ultimately leads to more traffic which leads to better online sales and conversions.

Here’s what you can do to optimize your app store:

A. Choose correct keywords and tags

There are thousands of eCommerce apps available on Google Play and the Apple store. If you decide to simply launch your eCommerce mobile app on these stores, think of the competitors who are leveraging all the relevant keywords.

Hence, well optimize your content with the keywords relevant to your niche. Where Apple Store only allows 100 characters to limit to insert keywords, Google Play enables you to add the description as long as 4000 characters.

To make sure that your ASO is powerful and you increase mobile app downloads, sneak-peek into your competitors, do some research, find out your customers’ search behavior, and more. It wouldn’t cause any harm.

Optimize your app title, description, and any blogs that have your mobile app links attached.

B. Title of your app

What you name your app plays a vital role in its success. Choose an interesting, yet catchy and readable name that gives an instant idea of what your eCommerce store is about.

Do remember - What you name your name will always remain with it and leave an everlasting impression on your audience.

Before you decide on your app name, think about how will it perform in the future. Look for the apps that are having the highest search ratings and compare.

Where Apple Store provides a 255 character limit to write your app title, Google Play has limited it to only 30 characters.

Therefore, for Google Play, you may want to take advantage of the description limit to optimize your app and increase mobile app downloads.

C. The Description is the opportunity

The description of your mobile app is as important as your landing page content, it’s the face of your app before the customers download and explore your eCommerce app.

Thankfully, both Google Play and Apple Store allow you to write a description of up to 4K characters.

You have the opportunity to create your description of your eCommerce mobile app as compelling and captivating as possible.

Though, don’t overstuff it with keywords, but rather keep it simple and sweet and try to deliver as many details/benefits/information as you can.

D. Encourage app ratings and reviews

Being an eCommerce business owner, you must be aware of how much potential ratings and reviews hold.

A study shows that an average buyer checks at least 6 reviews before buying a product. On Google Play and App store, most people don’t consider downloading apps having ratings under 3.5 at least.

You’ll want your visitors to rate and review your app as much as possible. Don’t be scared of negative reviews if any. They’ll only add up to your success in the long run.

Think of an eCommerce mobile app with no rating. Now think of one having both positive and negative reviews. Which app will you consider more valid?

People trust social proof and they are more likely to download mobile apps having mixed reviews as it’s more validating.

#2. Create a landing page

Your landing page is your welcome page for the shoppers who visit you, again, just as your eCommerce website page. You’ll want to make sure that these things are covered to increase your mobile app downloads:

• It is well optimized with keywords

• It has a link attached to your website, and from there, back to Download App

• It shouldn’t take more than 2-3 seconds to load

• If QR is included, make sure that it’s easy to scan. For this, it’s best to put compressed QR codes

This landing page must cover all the details you want your customers to know in a simple and understandable language.

#3. Google Search Optimization

Google Search Engine is the #1 search engine worldwide. Billions of people look for billions of results. And, when it comes to eCommerce mobile apps, more than 53% of mobile users use company-specific apps to buy products.

Leveraging Google Search Optimization is quite easy. Simply optimize the app listing page and link it to your eCommerce site.

A. Interlink your online store with your eCommerce mobile app

To create a seamless and efficient customer experience and to make sure that you increase mobile app downloads, interlink your eCommerce store with your app listings.

Mention your brand name in the app title and description. Now, back-link to your website. Also, highlight app links on your website homepage for better visibility and increase mobile app downloads.

B. App indexing

Indexing indicates Google Bot to crawl the content of your eCommerce web-page and pick through the words that the Bot thinks might be useful or relative to what the users might want to look for.

For best results, your keywords game comes into play. Now, make sure that indexing is enabled for your app listing page as well.

This will let the bots crawl through app descriptions and keywords which ultimately help you rank better in the app results.

Also, it’s necessary to keep in mind that indexing of youe\r eCommerce mobile app is a little different from how your web-pages are indexed.

Along with app description, the content available on the app screen can also be brought to crawling with 2 other kinds of app indexing metric:

1. Firebase app indexing - gets your app in Google Search

2. Deep linking app indexing - a three-part process that includes:

a. Allow your app to handle deep links

b. Add code to your most relevant Web pages that reference deep links

c. Optimize for private indexing

C. Integrate QR code to install your mobile app

The most trendy and easy way for users to encourage that they install your mobile app is to display QR codes on your website. This will let users land straightly download your app with just a scan.

With this, as you increase mobile app downloads, it also improves your overall user experience. On top of this, using QR codes is a trend that’ll help your eCommerce mobile app survive better in the future and may even aid in better ranking in the coming time.

QR codes are great for grabbing customer’s attention and provides them with hassle-free download and further, hassle-free purchases.

You can try using tools like QRCode Monkey to create compressed QR codes. Try the QR code displayed above and see what happens!

#4. Run a Google Ad campaign

Just as you run Facebook and Instagram Ads, running Google Ads can be highly useful as well. Where your ads can only be seen by social media users on particular social channels, Google Ads can help you rank better and expose you to all those people who look for your keywords.

This means if your customers are looking for a product that you deal in, Google Ads will help you stay on the first page.

REMEMBER, You can run ads on Google Play Store where your eCommerce mobile app can be featured just as your website do over Google SERPs.

Running an ad over Google Play directly gives you an upper hand in appearing among the apps that provide the service you offer.

Make sure that you don’t bid on just one keyword but divide your money to invest in several others.

Set a budget that you’ll want to spend on Google, FB, and Facebook ads, and choose the keywords wisely. It’s a simple algorithm, the more you bid, the better you rank.

However, it also depends on what quality and performance you’re ready to provide your customers through your eCommerce mobile app.

If Google finds you engaging well with the users, there is hardly anything that can beat your eCommerce mobile app success.

#5. Promote your app on social media - CREATE A BUZZ

Social media is the best place to promote your eCommerce products online, and so it is to promote your events, campaigns, and updates too.

Make use of social media to create a buzz about your mobile eCommerce app launch. The more people get to know about your new app the more are the chances to increase mobile app downloads.

As per BuildFire, Shoppers who shop using mobile spend twice as much money as other consumers.

There are several cool and interacting features available on Facebook, Instagram, and Pinterest that can bring a high level of engagement.

Use features like:

Instagram Reels

Create small videos like the trailer of your app launch, coming soon videos, describing the benefits of your eCommerce apps, and how to use/download videos

Instagram Live Shopping

Add the link to your app download while you talk about it on the broadcast. Come enthusiastically about your app launch and encourage viewers to use your eCommerce app to increase mobile app downloads.

Facebook and Instagram Ads

Just as you run ads for your products where your CTA takes your customers to product pages, give them an ad directing them to your eCommerce mobile app download page.

Pinterest video pins

Just as you create Instagram Reels, don’t forget to share those videos on Pinterest as well

You may take advantage of Twitter and LinkedIn too to spread the word about your eCommerce mobile app launch and increase mobile app downloads.

Run a FB and Instagram campaign

Facebook and Instagram are the two most used social apps. Where there are more Facebook users to give you a wider reach, the engagement rate of Instagram is priceless.

Run FB and Instagram campaigns that promote your mobile app. Here’s what you’ll want to do:

• Tell your customers why is it better to download your eCommerce mobile app

• Offer them a coupon to create an account over the app

• Offer better discounts and personalization over your app and shout out to your audience about it

#6. Track your app analytics

How you increase mobile app downloads also needs you to keep a track of how many have already been downloaded.

Analyzing how many and from where the shoppers are downloading your eCommerce mobile app will allow you to determine which source is the best to invest in.

If most of your mobile app downloads are coming from social media, then make sure that you invest your time, money, and effort there along with improving other sources.

See if your App optimization technique is aiding you to increase mobile app downloads.

You can make use of Apple’s App Analytics tool to measure performance and set new targets.

Similarly, Google’s Firebase Analytics can help you know more about user’s demands in real-time, mold strategies accordingly, and track growth.

#7. Press Releases for App Launch

This might seem like a huge step. But I believe that if you’re ready to launch your very own eCommerce mobile app, you must be pretty much ready to press release for your mobile app launch.

Risks are part of success, bigger the risk brings in bigger profits, and similarly, the chances of bigger flops.

This point demands confidence. If you’re ready, press a release on various digital media networks as an announcement.

This campaign will let you generate publicity about future app presence and get initial mobile app downloads in bet version as well.

You can even reach out to influencers to get a genuine review for your eCommerce mobile app.

The best thing about influencers is, once you reach out to one, you get to showcase your product to all the thousands and millions of their followers. You get out for the trouble of reaching all these interested millions of buyers alone.

A pre-launch campaign can bring great exposure to your eCommerce app and increase mobile app downloads.

Conclusion

To increase eCommerce mobile app downloads, there are a few tips and techniques that you just might implement to fulfill the purpose.

This blog will help you identify all aspects you need to cover to make sure that you get a boost in your eCommerce app promotion that ensures increased mobile app downloads.