8 Signs It’s Time for a Website Redesign

Posted by Brand Banao on January 6th, 2021

You do not know when you work on your website every day if it does not work as it should or if it comes across as outdated. But your website is also the first experience of your company by a potential client or customer, and while they may not notice whether your website is up-to-date with the latest trends in web design, they will undoubtedly notice if it's slow, stale, or based on outdated features.

If you need an upgrade, it's not just consumers who will notice-many of the items that turn away prospective customers can also tank your search engine rankings.

Not sure if it is time for a redesign of a website? The eight signals that it is time for an upgrade are shared by our web design department.

1. It takes a long time for your site to load.

When your site is sluggish to load, one of the main signs that you need a new website is. People don't have to wait for slow pages anymore with the amount of competition and available information available. In reality, 1.0 seconds is about the limit of a user's tolerance when it comes to page load speeds, according to a study by Nielsen Norman, and anything above 2.0 seconds means they are likely to leave the page.

To compound this, Google uses page load speed as a vital factor in how pages are rated, so if it's slow, you're going to rank lower on search engine results pages (SERPs).

You will see how your website is doing using Google's PageSpeed Insights test and get the insight to know if it's time for a website redesign. Make sure you try it on computers and mobile devices, so you can make sure your website loads easily on different devices.

2. On mobile devices, your site is difficult to use.

When was the last time you were on your mobile or tablet looking at your website? The majority of browsing takes place on mobile devices, and mobile accessibility is a crucial ranking factor in search results, much like page load speeds. If your website is not designed for mobile use, business and popularity are lost.

First, see how photos appear, whether they are easy to read and whether the buttons and navigation on the screen of a smartphone are simple and user-friendly. Are visitors able to fill out a feedback form or quickly make a purchase? Then, take a look at the metrics on your website, which will show you the percentage of users on a mobile device. If it's less than 50 percent, it may be that it makes it difficult to access the web.

A redesign of the website featuring the first mobile design may be essential to growing leads and breathing new life into the business.

3. Visitors do not linger for too long on your website

Check the bounce rate if you look at your analytics, whether you use Google Analytics or other tracking methods. This illustrates how often, after just visiting one page, people leave your web. Look at the average pages that visitors use per session after this.

 A bounce rate over 70% is an indication that visitors to the website are not kept on the page and are encouraged to search for more information or navigate to other sites. Likewise, average visits to the website build on that. Redesigning the website with enhanced navigation, user-friendly functionality, and more up-to-date graphics also leads to lower bounce rates, higher pages per session, and longer on-site times, all of which increase the possibility of conversion.

4. It is hard for people to find what they are searching for.

Speed and efficiency on a website are important. Visitors want to find what they are searching for quickly and with minimal steps, much like how load times are important for UX. If they do not find what they want or several steps are needed for the process to convert, they are likely to leave and move on to a competitor.

Within a few taps, users should be able to find what they need, then purchase, subscribe, and ask about what they need without needing outside assistance. If your website has high traffic, but conversions are poor and decreasing over time, it might be time to talk about cleaning up the design with a web design agency.

5. Shares of the social media are failing

Social networking updates and shares account for about 26 percent of website traffic, often more for e-commerce. This is a warning that your website does not look attractive if your social media posts are pulled from your website and they are not interacting. Photos, previews and shares need to be eye-catching enough to "stop the scroll" and it's not going to be achieved by an outdated website.

Update your website and improve social media engagement to lead to higher-quality shares and new traffic growth.

6. Your goods, brands or services have changed.

This may seem obvious, but your website needs to represent this if your company has changed. People visit your website to learn about your organization to see what services you offer, goods you sell, etc., and you're going to lose on sales and conversions if it's outdated or doesn't have something fresh. A redesign would ensure the availability and visibility of all new or revised products, and if you have undergone a rebranding, it will reflect that.

7. Your competitors have restyled their websites

Take a few minutes to check out the competition and see if your website measures up. It might be time to update your website, too, if theirs is quick, modern, and on-par with the latest trends. This does not mean that you can imitate what a rival is doing, the website must be your own, but it should demonstrate that you are keeping up with web design and business trends.

8. Contributing to market is not your website

This, above all, is what you have to remember when determining if it's time for a new website. Your website has the ability to be a strong digital marketing tool, able to increase your brand awareness and develop your customer base.

If you don't get conversions, leads, or sales from your website, it is either because of low search engine traffic or because visitors don't convert once they're on your site. Either one is a clear indication that it is not working for you on your current website.

A successful website is crucial to your business' success

You will lose potential clients and customers without a working and attractive website for your company. Working with a reputable web design firm that can redesign a website that reflects your brand, offers an excellent user interface, and is optimized for search engines, can change how you do business and place you on a smoother road to growth while cleaning up your website.