Choosing the Best Paper for Your Business Cards

Posted by Rahul Shah on January 7th, 2021

We all know that business cards are an important marketing tool. They act as a basic introduction to your business, answering simple queries of the prospects and clients. But very few of us understand that visiting cards give a whole new perspective of looking at your business. It is not just tactile marketing collateral but much beyond that. It plays a crucial role in making the first impression impactful. One can say it is the face of your company and the very first introduction of your business that leaves a strong imprint in the minds of the recipients. Generally, a business card is something that passes on from one person to another and covers a very long chain of association. So, it is not just introducing your business to the person to whom you handed over your visiting card but also to a lot of other people with whom the recipient might meet in the future.

Remember it is not just you who is handing over a business card to a particular person; several other businesses would do the same. So, to make sure that your business card holds a special place and stands out from the rest, you need to design it in a way that people feel like possessing. And when I talk about designing, choosing an appropriate material is an important aspect of it. Rather, it is the most important factor in determining the success of your visiting cards. Businesses invest in visiting cards with aim of reaching out to more and more people and making them aware of their services and products. They want people to use their business cards as a reference point whenever the target audience needs a service similar to what they offer. This is only possible when people start possessing them for a good amount of time. If your business cards are printed on a cheap material it will land up in nearby dustbins because people hate keeping things that are of poor quality. On top of this, it will also portray your business negatively. To make a remarkable impression you need to invest in the right material for visiting card printing.

The best paper to print business cards on is card stock. The higher the GSM of the paper the better will be the quality of your business card. Let’s go through the types of paper:

1. Regular (200-340 GSM): The business cards with a 200 to 340 gsm (grams per square meter) paper thickness are good options for businesses with a low budget that want to print quality business cards in large numbers for their employees. It is also a great choice if you want to go environment-friendly with recycled paper for your business cards which are about 300 gsm paper thickness. For businesses looking forward to ordering business cards in bulk for their hundreds and thousands of employees, regular card stock business cards are the most affordable and cost-effective option.
2. Premium (400GSM): If you do not have any such budget restrictions, you can choose premium visiting cards. Many people consider this to be the best paper to print business cards on. Business cards printed on 400gsm paper thickness are great for establishing networks during events such as conferences, business meetings, and trade shows. They create a positive impression on the recipients. The higher thickness makes this material more durable and long-lasting. This material also allows double-sided business card printing. Business cards printed on premium card stocks appear more substantial and elegant. Due to the heavy material, it resists any physical damage by not getting easily folded or crumpled when someone puts it in his/her pocket, purse, or bag.

There are certainly other factors that you must consider before making the final selection of the paper for your business card printing:

• The impression you want to create on the recipients: Not all businesses want to appear elegant and stylish, some just want to give a basic introduction. This can be for a lot of reasons but keeping in mind the impression you want to convey is essential when choosing business cards. A well-positioned brand might go for a regular business card while on the other hand; a newly established business might choose a fancy or a premium-quality business card.
• The allocated budget: Budget plays an important role in deciding the material. If you have budget restrictions you can go for low-priced business cards such as standard uncoated ones. But if your budget is good you can choose mid-price or top price visiting cards such as premium double-thick business cards.
• Any special finish you want to give to your business cards: Choosing the right finish for your business cards is just as important as choosing the right paper material. If you want to have something simple but professional, you can go for special finishes like matte, glossy, UV coated, etc.
• The type of printing service you want to go for: The final call is deciding how you will print the business cards. Printing at home seems like the easiest and most cost-effective option, but the quality just won’t be the same as having them printed by a professional. So, if you want your business cards to look professional and communicate on behalf of your company, try going for online visiting card printing services like PrintStop.

They have a wide range of business cards ranging from regular to premium to special finishes. You can even upload your design or get one made exclusively for your business. PrintStop offers the best quality online visiting cards and has a variety of options in terms of materials and the type of finish you wish to give your business cards. So depending on the above factors you can print a business card of your choice. PrintStop values your money and gives the best returns on your investment.