Search Engine Ranking Factors with SEO Liverpool

Posted by wecanmedia on July 8th, 2014

Search engine rankings are determined by a number of different factors, but they can all be categorised into three rough groups;on the page SEO, off the page SEO and violations. Within each group are subgroups with each working in conjunction with the other so without one, the other simply won’t work alone. Whether you have an awesome HTML title or not, the fact that you have poor content on your website pretty much cancels it out. Likewise with links, if they’re all low quality it doesn’t help much. So whether you have achieved three positive factors, they simply won’t help if you still have three negative factors. Here Wecan Media, an SEO Liverpool agency, explain a little more.

On the page SEO

On the page SEO can be categorised into content, HTML and structure. So questions to ask you would be; is my content up to date and of good quality? Does it plagiarise material found elsewhere on the Internet or could it be considered duplicate? Does the HTML give the search engine an idea as to what the website is about and it’s relevance? Does the structure of the website hinder the search engine when deciding what/how authoritative the website is?

Off the page SEO

Off the page SEO incorporates links, trust and social. These are areas that can’t be directly controlled and that are why search engines use them as it gives them a more genuine picture than simply relying on “on the page SEO” which is completely publisher controlled, therefore considered slightly biased. Areas to take into consideration are your backlinks and their quality, social media and whether your website would seem trust worthy. Again is the content duplicate or spam? Does it appear authoritative with strong links to sites of a similar nature etc.

Violations

Violations are factors that you need to be mindful of in order to avoid penalties. Contrary to what many people believe, search engines do not dislike SEO, they actually like it because it helps them with their search results however, there are techniques that haveshall we say “unethical’ origins which search engines take offence to and deem “spam” or “black hat”. These result in penalties and a drop in rankings and need to be avoided at all costs.

Without one factor the other cannot help you, which makes successful SEO a big task. It’s not for the light hearted that’s for sure and certainly highlights the need for help from SEO Companies Liverpool based such as Wecan Media. Experts in their field, they are able to analyse your website providing reports on where exactly they can help you rise in the rankings and with a proven track record for page one of Google, they certainly won’t disappoint. Contact Wecan Media now and take your first step toward SEO success.

For more information about SEO Manchester visit; (http://www.wecanmedia.co.uk)