Is Online User Testing Reliable for Your Website?Posted by usabilitysciences on July 10th, 2014 Online user testing or remote usability testing can be beneficial for businesses whose target users are geographically spread out, making in-person testing impossible or very costly to implement. With remote usability testing, participants can go about using the product being tested—whether it is a website, a new app, software, or any other program, task, product, or service right in the comfort of their natural environment. This offers great benefits in terms of determining comfort levels as well as real-world distractions while using the product. In online testing, such as in an in-person approach, users can be moderated by employing screen-sharing software or a usability vendor service that can help monitor activity and in turn, get real-time test results. Just the same, online testing can also be un-moderated, where users and participants can complete tasks independently, at the time that is convenient to them. Remote online user testing makes sense for a business/website when:
Online user testing is a very flexible methodology. However, just like any other research approach, it has its own benefits and challenges: Pros:
Cons:
About The Author: The article has been written by Ben Bishop, the Marketing Manager at Usability Sciences. Usability Sciences offers various Usability Testing services like – Website Usability Testing, Mobile Usability Testing, Website Design, Testing, Remote Usability Testing, and Rapid Iterative Testing. They also offer Eye tracking, Web Usability, Card Sorting and Intercept Survey services to improve your web experience. Besides these they also take a keen interest in various online research and competitive usability research study and analysis. Like it? Share it!More by this author |