Casino Online - White Label Casino for Everyone

Posted by andy Mccoy on January 8th, 2021

Towards the end of this summer, surprising rumors spread along gambling forums. Dozens of new casinos popped up all of a sudden with Microgaming software installed. It is one of the most expensive software along with Cryptologic and is only used in about 80 casino site, and new software usually doesn't show up more than once a quarter. Therefore, it is natural for gamblers to be surprised...

All of this turns out to be a white label casino from Casino Share (a relatively new casino with Microgaming software). So what is a white label? White Label is a kind of small branch of an existing casino that can develop under its own name.

The system is as follows. Software producers who produce software for casinos and sell them to customers, RTG, Microgaming or Casino Village on Net type are at the top. The vendor's software is usually similar, the game sets are nearly identical, and financial central processing units are common. The question of competition here arises in relation to casinos of different producers (where differences and therefore grounds for competition exist) as well as casinos of the same producer, where there are not many ways to display them. There are many ways to attract customers. Some advertise themselves online and offline, some organize great activities, and almost all use partnership programs.

Some casinos contract with software vendors to obtain licenses for further multiplication of the software. Such casinos open a white label program where interested persons can have their “own” casino. This plan usually looks like this: The partner pays a relatively small amount (thousands, up to tens of thousands of dollars) and with this money a standard site, software for client download, a name and logo of the partner's choice, and a stand rather than a parent casino. Financial transactions are made through mocasino cashiers, and support services are provided in the same way. Customization and Design, Customer Service, Player Hosting, Fraud Prevention, Web Design and Maintenance, Internal Marketing. White label casino software producers offer more affordable, full-service and managed gambling websites that free their owners or affiliates to focus on their marketing. Online bingo, sportsbook, poker room or casino operators enjoy all the benefits of online bingo or casino site marketing without the need to manage technology, business, licensing and operating infrastructure. The initial installment is used for casino customization, after which the partner gives about 50%. Profits parent company casino.

A question arises. For whom is this plan convenient and profitable? Selling the right to create white label and casino customization services makes the software more popular (although it increases the risk of negative reactions in the event of a problem) and is rather advantageous for software providers because it increases royalties (software providers for casino profits). got attention). Parent casinos that organize white label programs also benefit. The right to create a white label casino costs money, but a significant portion of it is returned from the partners' initial payouts and the open baccarat site starts to profit with no marketing fees (support services and processing fees remain, but well below 50). % of profit).