Promote your Business with Ads for Mobile Android Sites

Posted by adiquity on July 14th, 2014

The trending technique in internet marketing is mobile marketing. With wider reach, better response percentage and easy-to-track options, mobile marketing techniques have gained a firm foothold in the virtual business world. An offshoot of paid marketing that was used to display ads on websites, ads for android phone is slowly, but steadily growing in popularity. If you take a look at statistics, you will see that the number of android phone users have grown in leaps and bounds. With Smartphones being available in the market even at low budget costs, almost every other person has upgraded to a phone that has internet access. So, every second person has access to internet even on the go. For marketing agencies, it means a wider audience to reach out to. All these features led to the emergence and growth of ads for mobile sites.

You can design and create ads for android phone using plenty of easy-to-understand tools. When you are designing the advertisement, you should first do a careful research of the audience and their expectations. The advertisement you write should have the right type of keywords. An average user will look at a mobile ad for less than 30 seconds. So, in that short span of time, you should be able to capture their interest and encourage them to click through to your website. With mobile ads, you just have the first chance to make the best impression.

Another challenge you will face while designing ads for mobile sites is that the small size. You should be able to think of a way to put in as much information in that cramped space without overselling the product. If you are designing a banner ad, then you have at least a few square inches to work on. On, the other hand, if you are designing ads to be displayed on top or side of the mobile screen, then you just have one line to work around. That single line should have all the relevant keywords and still capture the user’s interest.

Once you have created and designed the mobile advertisement, you should identify the right audience to display the advertisement. It can be done by geo targeting. This technique uses the location of the user to target the right type of ad in order to ensure better reach and response. Take advantage of the latest tools and techniques to create ads for androids and promote your website or e-commerce platform.