Types of Mobile Ad Formats

Posted by adiquity on July 21st, 2014

Mobile marketing has grown over the last few years, thanks to the increasing number of Smartphone users. Advertising on the mobile medium is very different from the other traditional mediums. The first difference is the amount of space you have. When you are planning to design ads for the mobile phone, you should think small, but yet super effective. Like David of the “David and Goliath”, the advertisements you create should be powerful, yet put in a small package. There are different types of mobile ad formats. Each type of advertisement can be used for a specific purpose. When you are planning your marketing strategy, choose the right type of ad format based on the product you want to sell or the service you want to promote.

Here’s a list of the common types of mobile ad formats:

Text Ads

Text ads have just a couple of lines that talk about the USP of the product or service. One of the simplest mobile ad formats, they are commonly used by a number of marketing agencies. Text ads can run on most models of Smartphones as they are simple.

WAP Mobile Text Ad

These text ads consist of 3 lines. The first two lines talk about the product or the service and have a maximum of 18 characters in each line. The third line has the website URL.

Mobile Image Ads

Say it with pictures using image ads. They come in two types – banner ads or full page ads. These advertisements generally have an interesting picture with a tag line and a few sentences talking about the product. Most image ads are in 320 x 50 size. The mobile phone should be set in Display Network, in order to view these advertisements.

App Promotion Ads

These advertisements are generally run on phones and tablets, and are used for the sole purpose of promoting applications.

You can make use of all these types of mobile ad formats to promote your business or product. Take advantage of the mobile ad integration SDK feature to consolidate and streamline all the advertisements for monetization purposes. Different formats are available for integrating ads for android phones and Windows phones.

One of the most popular versions of this application, the Google mobile ad integration SDK has a number of user-friendly features designed to make advertisement consolidation easy and effective. It features plenty of interesting features and call-to-action options to enhance viewer’s experience. Designed on HTML5, this integration app offers an immersive experience.