Mobile Ad Network Vs Mobile Ad Network Mediation

Posted by adiquity on July 21st, 2014

The end goal of any marketing strategy is to create buzz about the product and to maximize revenue for the company. Advertisement and marketing went virtual with the growing popularity of the World Wide Web. Keeping in track with the development of Smartphones, marketing also followed it to the smaller screen. Thanks to the widespread use of internet-enabled cell phones, mobile marketing has developed rapidly over the last few years. All these developments led to the emergence of mobile ad network and its mediation techniques.

Ad developers, when they design and create an ad, they think of in-app advertising. Designers and developers come up with ads that can be used over a particular network. In order to choose the right network to promote the advertisement, they will first check if the particular network has global reach. Next, the strategists analyze the network to ensure that they will have the expected return on investment when they advertise over that network. The last and final thing that they will check is whether the ad design will work across several mobile platforms. They will create a mobile ad network after having analyzed all these features.

Mobile Ad Network Mediation, on the other hand is a convenient solution that will help you keep track of all your advertisements and their performance across various platforms. There are thousands of mobile apps and advertisements in the market. So, how will the marketer keep track of all his advertisements and try to calculate the revenue generated by each and every ad? The mobile ad mediation comes to the rescue.

Using this mediation, marketers can decide whether to promote the advertisement locally or go global. If you are planning to market your product in other countries as well, then you should design the ad to appear in the local language of that particular nation, so you will have a better reach.

Advertising is all about revenue generation. That’s why marketers choose the best mobile ad network mediation platform that will give them global reach and still allow them to perform well at the local level. A mediation platform that works across many platforms will ensure a better performance than one that doesn’t.

Whether you choose a mobile ad network or mediation platform to monetize your marketing strategy, you should go for one that works across various mobile platforms from android to Windows. Keep the end goal or ad monetization in mind before making any decisions.


About the Author

Joined: June 21st, 2014
Articles Posted: 7

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