Mobile RTB Exchange Helps Display Your Mobile Rich Media Ads at the Right Places
Posted by adiquity on July 21st, 2014
As mobile phones began to develop at lightning’s phase, especially after internet-based applications became very popular among users. The growing trend of internet mobile opened up new avenues for mobile marketing, allowing developers to create and design mobile rich media ads.
When it comes to designing mobile ads, the only thing that you can be limited by is the size of the advertisement. Other than that, you can be very creative and put in a lot of innovative and attractive features in your mobile advertisement. There are lots of interesting features that you can add to your mobile rich media ads, such as videos, audios, animations, touch interactions and more. You can send this ad as a text message, picture message or have it pop up as a banner when the user is playing a game or surfing the net on his or her mobile phone.
So, how will you be able to generate money using these ads? The first thing is that these ads give you the reach you expect. Moreover, your advertisement directly reaches the end user and there are no middle men, which mean better response. You can also make use of these mobile ads to captivate the interest of the viewer by providing promo codes and discounts, and encourage them to visit your website to purchase your products.
It is not enough if you create a superb mobile ad, if it is not displayed in the right place, then there will be no effect. To ensure your advertisements are shown at the right spots, you should go to the right mobile RTB exchange. In case you were wondering, mobile RTB (mobile real time bidding) is used to bid for the best spots to display the website. There are many organizations that offer this service. They will have all the information about the best places to display your advertisement. Some platforms even help you do the bidding to help you pick the best spot.
Mobile RTB exchange “broadcast” the details regarding the availability of spots, and ensure that the highest bidder gets the best spot. The RTB exchange also collects details regarding the impressions received and responses received and analyze all the information before presenting it to the marketers. So, the marketing agency can sift through all the information and chose the bid amount based on the all these features. Take advantage of all the services offered by the RTB exchange to display your media rich mobile ad at prominent places.
