7 Benefits of Shopify SEO Services
Posted by Rajan Rawal on January 11th, 2021
Shopify is a popular eCommerce platform that has established itself as a valuable platform to build an online shop. You can sell your merchandise on this platform and redirect potential customers from several digital channels like social media.
With the help of Shopify SEO Services, you can improve the Shopify experience to boost sales, appeal to customers, and increase your search engine rankings. In this blog, we will walk through the SEO functionality of Shopify and how it can help you boost your search ranking and sales.
Fortunately, for Shopify's users, the e-commerce platform does a lot of things when it comes to SEO, especially the basic foundation elements. This includes:
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Ability to manage and update meta tags, short text describing each page on your site. Although meta keywords are not of much use these days, Google Bots still use title tags and meta descriptions when scraping your site.
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Automatically generates a sitemap for your store that tells Google bots which URLs to categorize that helps you to be ranked. Yes, for advanced SEO, you can do it manually but in general, Shopify does a good job of creating sitemaps for you.
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Creating 301 redirects without lowering the search ranking to divert traffic from one wrong URL to another.
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The ability for Google Bots to canonize URLs to tell, which is a master version of very similar pages.
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The intuitive user interface (UI), is usually a smart architecture that facilitates users with nested navigation in the Shopify store.
What Are The Benefits Of Shopify SEO Services?
1. Increase Search Engine Rankings
Shopify is not just an e-commerce site builder, it is a great SEO platform with all the features you need to be at the top of the search result page. Shopify is an SEO-friendly e-commerce platform for all business owners who own online stores. SEO features mentioned below are included in the Shopify SEO services, making it user friendly.
2. Makes Website Mobile-Friendly
If you have an online shop that is easy to view on mobile screens through smartphones, you are capturing a larger audience. Every theme of Shopify is uniquely designed to work on mobile, from seamless product browsing to checkout pages. With the help of Shopify SEO services, search engines can identify your mobile site and index it appropriately for further promotion of your site ranking.
3. Promotes Website Security
Google and other search engines are very strict with website security to find sites without SSL. The secure socket layer or SSL establishes a secure and encrypted link between the browser and the webserver. It's a good thing that all Shopify stores use SSL encryption, and a Shopify SEO expert can help you add more security to your site for quick monitoring and reporting.
4. Offer Structured Online Store
In addition to using titles and sub-sections, it is important to have a sitemap or a complete list of all pages on your website. Shopify is smart enough to automatically create sitemaps for all its online stores. Shopify SEO Services uses useful practices and SEO strategies that will be helpful for your online store.
5. Shopify SEO Professionals That Track Your Performance
Shopify uses Google Analytics, a free Google tool for viewing your data and metrics from the user population to page-specific traffic. Also, you can use the Google search console to see your website performance in search results. If you do not have the time or technology, hire a Shopify expert to help you.
6. SEO Services Store for Social Media Integration
You can share your online content with your loyal and potential customers through social media channels. Social media platforms are also search engines that properly use social media integration strategies. Shopify uses the same tactics to gain the benefits of both social media marketing and SEO for a successful eCommerce business.
7. Retain Potential Consumers
Websites like Amazon and Flipkart use several SEO tactics to increase web traffic and boost sales. Shopify SEO Services helps to build the consumer base and boost sales. It will help you retain your potential consumers that will add up profit for your company.
Key Takeaways
Shopify SEO services are required to build and maintain an e-commerce business or online store. If you are looking for a more secure site with increased web page rankings, web traffic, leads, and sales, think about enhancing the expertise with Shopify SEO experts. Achieve your short-term and long-term business goals for your e-commerce business via these modifiers to drive sales.
