SharePoint Branding Services

Posted by Congruent on July 25th, 2014

Branding is what makes a product or a business stand out. It is what connects products and corporations with consumers, making them easily marketable and recognizable. Be it a name, sign, logo, symbol, graphic, slogan, or a combination of these attributes, branding is a very simple yet practical concept that sets a product apart—one of the most important cornerstones of an effective marketing scheme that creates demand and attracts sales.

Using SharePoint to brand your product or services is the most easiest and effective way to present yourself to your online audience. SharePoint can make your website more stunning and consumer-facing, consistent with the stylistic elements that make up the general feel and look of a brand, a store, a corporate entity, or a product, therefore creating continuity in branding. SharePoint also suggests collaborative online experiences, which in turn improves usability as well as user adoption. After all, effective branding means building trust, loyalty, and enhancing the perceived value of an organization, and its products and/or services.

SharePoint not only helps improve external but internal branding as well. Internal branding is important in order to build a good working culture within an organization. Creating a rich brand also requires building trust and faith that resonate through the entire organization. It aligns internal stakeholders to the vision and goals of the brand, which in turn wins their loyalty. A brand is never created outside an organization. It starts from within, which is why internal branding is equally important as external branding.

SharePoint helps create a unified communication platform that has a rich multimedia and visual appeal that reflects an organization's brand. This is especially useful when stakeholders collaborate with each other within and outside the organization. Carrying the brand's or the organization's identity everywhere helps build image, whether communication is shared within an intranet portal or through customer-facing websites.

This said, it is important to maintain clear objectives and goals before branding SharePoint. There are four distinct areas where SharePoint branding can be strategically and cohesively applied, namely, Publishing Site, My Site, Team Site, and Search Site. Using the platform's inbuilt features such as web-parts, it is possible to create a highly interactive website, with customized web pages that reflect an organization’s brand. Using various master pages, CSS, jquery and other page layouts available on the platform, you can create a rich look and feel to your website that effectively reflects your brand.

About The Author:

Headquartered in Seattle, WA, Congruent, and Microsoft Gold certified partner has been providing software development services to its global clients since 1994. The operations are supported by our large offshore software development centre in Chennai, India. Congruent customers include a wide range of companies, from a Start-up solution provider, ISV's to enterprise clients like 3M, Premera Blue Cross, and Council on Foreign Relations, Glasstech, Maldives Airport and many more.