Facial Recognition Benefits: Tech 101

Posted by ATIS LP on January 12th, 2021

Facial recognition comes with benefits such as better security, improved banking, and retail shopping. This technology is less invasive and is therefore easy to integrate into our lives.

Advantages of facial recognition technology

Here are the main benefits of facial recognition technology:

Improved public security

Installation of face detection software in public places has the following benefits.

  • Apart from tracking down criminals, facial recognition technology helps in tracing missing seniors and children.
  • Burglars, thieves, and intruders are easily tracked through analyzing the feed on public and private CCTV cameras.

A mood detection software also comes with face detection technologies, and the two are usually used in security cases. Authorities use the mood detection software to further investigation efforts.

Fast Identity Verification

Facial recognition is fast and non-invasive and does not require contact with users. Companies can use it to facilitate entry without long queues. They can also use facial recognition to log into company computers without the use of passwords.

Benefits in Retail Shopping

Face detection software makes the customer shopping experience more convenient and faster. Other benefits are:

  • Increased customer loyalty – Shop attendants can point customers in the right direction based on the shopping history. This leads to more personalized experiences for customers, resulting in repeat visits.
  • Shorter queues – Face pay technology is shortening checkout lines with fast payments.
  • Loss prevention – Facial recognition can point out subjects of interest when coming into the stores. This has helped reduce shoplifting tremendously.

Increased Worker Attendance

  • One of the most common work ethics violations is time fraud. While the majority of workers are honest, some collude with colleagues or the security personnel to skip work and still get a paycheck. This type of fraud is detrimental to companies. Face recognition prevents time fraud in that the employees must pass through face scanning devices as they check in to work. This helps account for paid hours. The employees do not clock in with cards to get into work.

It furthers computer vision

At this rate, face recognition will enable computers to read people and objects like humans similarly. Computer vision plays a very role in developing technologies such as self-driving vehicles.

Facial Recognition in Banking

Despite the tight security measures in financial institutions, banking fraud is still a common and recurring problem. Facial recognition will help solve this problem.

Facial recognition technology ensures there are no passwords for hackers to compromise. ATMs and physical branches use this technology. Debit cards and signatures will soon be a thing of the past.


Visual intelligence suite through face and mood detection software is revolutionizing how businesses are handling visual information. In particular, face detection is being used to enhance the security of retail spaces and banks.


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Joined: April 28th, 2020
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