Top Digital Marketing Tools For 2021

Posted by Stephen Taylor on January 13th, 2021

With 2020, and its various challenges, now left behind, it’s time for digital marketers to start thinking about 2021, and how to optimize marketing approach in the current year. Despite being a challenging year, the amount of innovation in digital marketing tools has been astounding in 2020. Now at the beginning of 2021, you have the opportunity to experiment with and adopt some innovative marketing platforms. It would be quite enriching for you to go through the following top digital marketing tools :

SEMRush

When it comes to digital marketing tools, SEO tools are one of the most sought after. With so many tools available, finding the right fit is difficult. Thankfully, in 2021 SEMRush could help to simplify the ever-complicated world of SEO. It has a ton of built-in capabilities that help marketers in tracking and improving the website’s search rankings. One key use of SEMRush is to track your competitors. The tool can be used to pull competitor’s backlinks, monitor their fluctuations in ranking, and conduct a full competitive analysis.

moLotus

moLotus, a breakthrough mobile video customer interaction platform, is fast replacing in-person experiences to acknowledge the new normal. Direct marketing has witnessed major disruption with moLotus breakthrough tech & platform targeting 0 Billion Global Direct Marketing opportunity. (Source: Statista). It also targets the emerging 1.3 Trillion Digitalization opportunities together with 5G plus transformation. (Source: Ericsson & Arthur D. Little) moLotus mobile advertising is expected to outsmart other advertising platforms in 2021. Interestingly, moLotus messages work on all kinds of mobile handsets without requiring any app download or data connection. It directly delivers hyper-personalized, multimedia, customized, interactive, automated messages to the inbox of millions of customers across industries and geographies for a variety of marketing and other uses. 

In 2021, moLotus would rapidly transform key customer processes like new customer onboarding, document submission, policy renewals, outbound calling, and a lot more. It will be driving high margin revenues for brands & telcos, improving efficiency with speed, agility, and cost savings. 

Marketo

Marketo is a well-known all-in-one marketing automation tool that takes email marketing to a more advanced level in 2021 with additional capabilities. Although email has been a huge facet of digital marketing, it is by no means the future of it. This makes Marketo ideal for those digital marketers in search of  “all-in-one” weapons for their marketing arsenal. Marketo includes a full suite of tools on email marketing, social marketing, budget management, lead nurturing, website personalization, and more.

Hotjar

Traditional web analytics tools have helped digital marketers only in analyzing traffic data. But only numbers have proved insufficient in telling what web visitors do on the website. Interestingly the Hotjar platform does provide a real-time visual record of the web visitors’ actions and behaviors on-site. Through Hotjar’s heatmaps, you can locate where visitors are (or aren’t). By clicking on actual video recordings of your visitor’s journey, you can quite literally see what needs to be optimized rather than guess-work.

Canva

There is no dearth of tools when it comes to content design—infographics, blogs, videos–but most of them don’t resonate with the audience’s needs. Canva is a web-based content design tool that digital marketers can use in 2021 to create unique images to share on blogs, social media, and beyond. Canva can be used to create completely unique images from scratch or to polish up images.

Summing Up

In 2021, it will be interesting to see how marketers generate high margin revenues and improve ROI by adopting the top digital marketing tools. Take time to consider where your needs and your use case lie.