Custom Pens as Gifts
Posted by AdrianRocker on August 1st, 2014
Why is the brand so important to customers? T may be because a company with a good brand is associated with a positive image while those that are not recognizable can be suspicious. When you start a business, you must make your prospective clients aware of your reliability. But when you don’t have a large budget, you cannot afford expensive advertising campaigns. Luckily, there is one solution for you: promotional gifts.
People are more likely to trust a company whose brand they can recognize. A good branding is a sign of reliability and success. It means that you are able to stand above your competition and your services are to be trusted. But how can you achieve a good branding, especially if you are new and you don’t have a budget that can cover expensive marketing campaigns? Fortunately, there are alternatives that can work with small budgets too. Promotional gifts are a good strategy to promote your brand and they have been used for years with success. At a small cost, you can offer your clients a small gesture of appreciation and they will remember your name the next time.
Promotional gifts are basically small objects that can be personalized with your company’s logo and contact information. They comein all shapes, sizes and colors. You can choose anything you like. One of the most popular choices of all companies is custom pens. People are always in need of writing tools and they will definitely not refuse your gift. Even more, they will keep it close in case they need it soon. Repeated exposure to the pen means brand recognition soon enough. But there are other upsides too. Pens can be borrowed and that is how they reach a wide public. Only think about flyers. How many people actually keep all the flyers they receive?
When you offer custom pens, you can be creative. Your prospective client may be taken by surprise. He or she will definitely stay to listen to you. There are higher chances of making a sale using promotional products than by using billboards. It may be due to the fact that the client is put in the situation of making a decision on the spot. And when somebody offers you something, it is hard to refuse him afterwards. That is how any society functions.
If you are looking for promotional products, make sure you invest in quality. They are affordable anyway, so why not making your client happy of receiving something functional and nice? Bizpen is one of the best companies you can turn to. Experts in the field, they offer a wide range of pens and other products at highly competitive prices. You can browse their online catalogue, choose the ones you like the most and personalize them. There are also desk items, mouse pads, bags, lip balms and so on.
Remember to stay creative when you pick your promotional gifts. In this way, your clients and prospective customers will be more than impressed with the custom pens you gift them.
