Promotional Pens Used for Advertising

Posted by AdrianRocker on August 2nd, 2014

Have you ever considered starting an advertising campaign using personalized pens? This cost-effective solution is great for small businesses and large companies alike. With a minimum investment, you can reach your targeted audience and make them aware of your brand and services. The results of these campaigns are often higher than those of other popular types of advertisement, such as billboards and television.

Popularly known from trade markets, personalized pens are used by companies to impress their clients and other collaborators. Yet, many businesses are not aware of the power of these promotional products when used as part of a marketing strategy. A large amount of research has been carried out in this matter and it seems that more than 50% of the clients who receive promotional products have a better impression of the company after receiving the gift and almost the same percentage uses these items on a daily basis. Given these facts, it is hard to ignore the powerful impact on branding of promotional pens.

Why this is happening, you may wonder. The most probable explanation lies behind the principle of reciprocity. When someone receives a gift, he or she will want to give something in return. You can pursue this reaction only with personalized products. All the other types of advertisement are only addressed to the audience, but they don’t trigger the feeling of reciprocity. Another reason is due to the fact that you will most likely give promotional products, such as pens, to people that are related somehow to your business. They can be actual clients, partners or collaborators and so on. If you have a targeted audience, you make a smarter investment. In this way, you cut the unnecessary expenses.

Giving personalized pens can also be a creative marketing campaign. You can adjust them the way you want and even introduce a new product of yours by using them. When your clients receive them, you can be sure they will not throw them to the garbage. Gifts are always appreciated and if they are also useful, they will be kept close for a long time. From this point of view, you can never go wrong with personalized pens. One can never have enough pens at hand. Apart from that, these objects are often borrowed, which means that you reach even more people than you originally planned.

Bizpen is one of the best providers of promotional pens and other similar products. Quality is highly valuable and that is the biggest strength of the pens provided by Bizpen. You can browse from a wide variety of excellent products, such as magnets, bags, desk items, mouse pads and so on. Just pick your favorite design and add your logo. You can also write additional information on them, such as contact details. In this way, potential clients will know even easier how to find your company.

Prospects and customers will have your logo and contact details at hand if you gift them promotional pens. Bizpen will make sure that you receive the best quality when you order your favorite personalized pens!

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