How is SEO Used in Digital Marketing?

Posted by Novita Jackson on January 13th, 2021

Just imagine having an outlet without having signage on it - no name, no window, nothing special. You will expect anyone to drop curiosity, look for products A while you sell B products. Now, when you have a shop with the right name and maybe the product image on it, it will attract so many people from the road, and they will ask what you sell. Some of these customers will notify other potential targets about your purchasing and product and store experiences.

The first example is like a not optimized website, while it relates the second to optimized websites.

SEO (Search Engine Optimization) is making web pages easy to find, easy to crawl, and easy to categorize. It's about helping your customers know your business from thousands of other companies. SEO is an integral part of a digital marketing strategy. Douxl best seo consultants Dubai is the best to be relied upon.

It relates this to holistic steps towards encouraging customers for your business through online platforms. And to do that, someone must ensure a higher ranking website in SERP (search engine results page). To give you an idea of ​​this, let's start with SEO facts - almost 14 billion online searches take place every month.

The emergence of the global economy almost makes every business have an online presence. Just imagine a small portion of 14 billion searches that occur for your business. To reach benchmarks, your website must be ranked higher at SERP, performing well in social media activities, and PPC activities (pay per click) must be perfect and other digital marketing tasks.

For any business, they need advertising. When any business is online, advertisements work best to collect a lot of web traffic. SEO provides opportunities for many free promotions. The right SEO ranks the website on the first page of SERP. And the general belief is that people scan and review the first two pages of SERP.

Nearly 74% of consumers use search engines to find local business information. Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides a pretty good ROI. Every day, almost 80-90% of customers check online reviews before finally buying any product.

How does SEO work?

Search engines are not humans but software that crawl web page content. So, unlike humans, search engines are transferred by text. They complete several activities that carry search results - crawl, scan, save (or index), action, measure relationships, and restore. The difference with the calculation of excellence is that you calculate the design component rather than individual efforts. For example, some known elements of the building quality score are as follows:

• Website name and URL

• Page content

• Meta tags

• Characteristics of the link

• Usage and accessibility

• Page Design