Assessing Keyword Performance for Google AdWords

Posted by LauraDerb on January 14th, 2021

As a professional website writer, one of the most frustrating aspects of being a professional website writer is assessing keyword performance. Keywords are the primary method of finding your site on Google and other search engines, and if you're not getting many visitors, then it's difficult to make any money off of the traffic you do get. Assessing keyword performance can be the difference between landing a high ranking for a highly competitive keyword, or having your page banned from the search engines entirely. In this article, I'm going to show you how to assess keyword performance so that you can improve it, both as a website writer and as a business owner.

One of the biggest problems that people have with assessing keyword performance is that they try to use too many different tools to figure out how effective their keyword campaigns are. Instead of focusing just on the main keywords in each campaign, and just cherry picking the best performing campaigns, you should be looking at all of the words within your individual ad. This will give you a better idea of how to structure your individual ads, as well as giving you more insight into the competition.

Another big problem that people have with assessing keyword performance is that they try to do it without a dedicated keyword analysis report. If you're not putting together an analytical report for each of your individual ads and individual keyword phrases, then you're not getting the full picture of what the competition is doing. Having an analytical report will help you understand how much work needs to be done to maintain your rank, and help you make the necessary changes to stay atop the search engine enjoy more traffic. An analytical report is also an invaluable asset to have with your competitors, because the report will allow you to see how your competitors are doing with their own keywords and domains, helping you build your own domain or landing page around your main keyword theme.

A third problem that many people have with assessing keyword performance is that they don't do it enough. In short, the old-fashioned way of figuring out if your keywords are performing is to crunch the numbers using some kind of search engine results page (SERP). But the problem with most SERPs today is that they are just plain outdated. Search engines like Google are constantly revising their algorithms, making their lists ever more complex. It's important to stay up to date with all the latest changes, but in reality, searchers aren't all that interested in staying up-to-date.

If you're attempting to assess keyword performance by using search integrations and third party tools, you need to think about it from two different angles. One angle is how well your ads are performing relative to your niche theme. Another angle is what kind of search engine results your ads are showing up in. Ideally, your ads will show up in both places. But sometimes a searcher may type in a specific term in the search field, such as "motorcycle accessories," but look up your website in the search results and not find your products.

So how do you get around this? With SEO ad groups, you can identify those non-performing keywords so that you can target them specifically. By creating separate ad groups for each group of non-performing keywords, you can ensure that your ads show up in the right places and on the right pages. This is one of the easiest ways to improve your keyword performance, because it enables you to concentrate on optimizing each individual ad group versus the entire campaign as a whole.

The second aspect of assessing keyword performance relates to the knowledge graph itself. The knowledge graph shows you how many people are searching for a given keyword in a certain location. This is a measure of competition and the lower the number of searches, the higher your cost per click. So the knowledge graph gives you a good idea of how much money advertisers are willing to pay for each click. You can use this knowledge graph to your advantage by analyzing what kinds of keyword phrases or markets you need to target and what kind of ads are likely to perform well in those markets.

The last part of the knowledge graph is a data table that displays the results for all of your campaigns. This gives you an idea of what keyword combinations cost the most and which ones generate the most traffic. Using this data table, you can tweak your ad campaigns to maximize their profit potential. If you find that one set of keywords generates much less traffic than another, then you can start to focus on that set of keywords and drive less traffic to it. On the other hand, if you discover that all of the campaigns are performing well, then you can simply focus on that set of keywords and put more money into those campaigns. Knowing which sets of keywords generate the most traffic will give you an edge when it comes to optimizing your campaigns.

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Joined: October 25th, 2017
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