GROWING YOUR RESTAURANT BUSINESS WITH INSTAGRAM

Posted by Mario bell on January 15th, 2021

Millennials form the largest customer base for any restaurant. They are all people who have a mutual love for digitalization and social media. Most of them are present on Instagram and are very active users. Thus, it is important for your business to be exactly where your customers are.

Instagram is a very powerful tool using which you can reach millions of people. You can customize it to your taste, use paid tools for greater exposure, or link it with your food apps for getting direct orders. There are plenty of ways for you to grow your restaurant business with Instagram. 

We have compiled together all the important points that you need for generating business via Instagram. So, keep reading and take note.

  • Be easily searchable

The Instagram username that you choose must be very simple. It can be your restaurant’s name with a few symbols. Don’t make it too complicated. The users must be able to look for it easily online or tag it in pictures or videos that they post.

  • Engage and interact

Post content that requires interaction with the customers. This will increase engagement and customers will be more interested to keep following you. You can post stories with polls, Q/A, quizzes, etc. All these generate lots of activity.

  • Upload mouth watering images and videos

Make sure that your Instagram page is 100% aesthetic. Choose a colour scheme. Post HD pictures. You can post images of your interior, food, kitchen, customers, etc. Use the right lighting and click at the best angles to create a visual approach.

  • Integrate with other platforms

You can embed your website or blog with your Instagram profile. You should also connect your food apps and Facebook to it. Also, make sure to share content not just on Instagram but on Twitter, Facebook, Pinterest, and other platforms as well.

  • Share user-generated content

Most of the time your customers do the work for you. As said in the beginning, millennials love social media. Most of the modern-day customers click first and eat later. Encourage them to tag you in pictures and videos. Make sure you re-share their content for more authenticity to your Instagram.

  • Create highlights

Whenever a customer visits your social media profile, they must get an idea of what they can expect from your restaurant. That can be easily done with highlights. Create different highlights for menu, customer reviews, recipes, events, etc.

  • Partner with bloggers and influencers

Local bloggers and influencers have a huge fan following. People trust their opinion. Most of them collaborate with businesses for either pay per post or story or a sponsored meal. Reach out to them.

  • Use hashtags

Hashtags are a great tool to increase your reach. Decide one easy hashtag which you and your customers can post while posting. The other hashtags must be highly searched ones on Instagram so that you gain exposure.

The key to successfully doing business is consistency. The same is the case with Instagram. Post regularly. Update links for posts on your food apps as well so that customers can check your feed.

And you’re all done.

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Mario bell

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Mario bell
Joined: May 13th, 2020
Articles Posted: 15

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