UNIQUE VIDEO CONCEPTS TO CONSIDER FOR BRANDINGPosted by pkaizen on January 15th, 2021 Videos are gaining immense popularity they convey a lot of information in a short time. Branding companies have determined the changes in preferences of audience and changing strategies accordingly. The emphasis on video content has been given to reach customers and stand out from competitors while branding. However, it is not an easy thing to strategize videos and spread a word about the brand. There are video concepts that need to be considered while devising branding strategies. Following are some the concepts that should be considered. Testimonial videos When a lot of users have used the product, companies can ask them about their feedback and post it in a video format. In addition, they can visit their places and record their feedbacks. When other users are making a decision about a big purchase, they need opinion of those who have used the product or service. Then testimonial videos will help the company to win their confidence through those who already used the product. User-created videos Similar to testimonial videos, companies can spread the word about their brands through user-created videos. There should be a portion on the website where people can upload the videos regarding the usage of the products and services. Visitors will prefer watching these videos as they connect more with fellow users than a video created for promotional purposes by a company. Animated videos With the help of animation, brands can convey a lot of information that cannot be conveyed through a real video. Moreover, animations offer a creative touch to the videos. Silent films The creative and mesmerizing combination of music and images can connect with people’s emotions and feelings. Utilization of silent films will enable connection as well as awareness. Storyline Telling a short story to promote a brand is always an effective strategy. People like stories and they will be inclined to watch stories more than a promotional video. Engaging potential customers through stories will help brands in connecting people and spread the awareness. About Us Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions. ‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Branding companies in pune. Contact Us Sr.No. 20/3/2, Pashan Road, Near to Maratha Mandir, Bavdhan Khurd, Pune, 411021 Email Id : info@kaizendesignstudio.com Website : https://www.kaizendesignstudio.com/ Like it? Share it! More by this author |