Marketing Resource Management Market Size Worth $ 6.89 Billion By 2027Posted by Neha Bora on January 15th, 2021 San Francisco, 15 Jan 2021: The Report Marketing Resource Management Market Size, Share & Trends Analysis Report By Solution, By Services, By Deployment, By Enterprise Size, By End-use, By Region, And Segment Forecasts, 2021 - 2027 The global marketing resource management market size is expected to reach USD 6.89 billion by 2027, according to a new report by Grand View Research, Inc. The market is anticipated to register a CAGR of 11.7% from 2021 to 2027. Marketing Resource Management (MRM) is a cloud-based software that is widely used by organizations for effectively centralizing and managing their marketing operations. It enables organizations to unify brand compliance and marketing workflows and effectively track their Return on Investment (ROI). Marketing Resource Management (MRM) is a technology used to efficiently handle workforce and associated technology and operations such as planning, production, and design of marketing processes. The emergence of MRM applications has helped businesses in their planning and budgeting activities. By using functionalities such as budgeting and planning, marketing divisions can effectively plan their budgets, define the expense types, and closeouts, among others. The increasing need for ensuring brand and regulatory compliance is expected to propel the MRM market growth over the forecast period. Using MRM solutions, the marketing department can tackle potential threats and run a strategic program. Emerging technology solutions driven by machine learning and artificial intelligence to deliver sustainable omnichannel experience are expected to further create growth opportunities for the market players. The outbreak of the COVID-19 pandemic is anticipated to favorably impact market growth. However, the upfront costs associated with new MRM systems are expected to hamper the growth. Furthermore, the lack of trust in new marketing technologies is also hampering the growth. Access Research Report of Marketing Resource Management Market @ https://www.grandviewresearch.com/industry-analysis/marketing-resource-management-market Marketing Resource Management Market Report Highlights
List of Key Players of Marketing Resource Management Market
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