How to tell the difference between Trends and Fads?

Posted by Vcana Global on January 18th, 2021

Trends vs Fads

from fashion to technology, trends and fads come and go. I t is difficult to identify the trends and fads before they happen. But understanding the difference between them is essential for survival.

fads increase top of mind awareness and demonstrate your organization's timelines. While leveraging the trends will help you expand your business and get a leg up on your competition.

According to the Cambridge Dictionary, a trend is defined as “a general development or change in a situation or in the way that people are behaving.” On the other hand, a fad is “a style, activity, or interest that is very popular for a short period of time.”

There is a fragile line that separates a trend from a fad, and therefore it's become critical for brands to understand these two terms thoroughly. After all, every business wants to reap long term benefits from the marketing strategies they are undertaking for business growth.