REACH THE RIGHT AUDIENCE THROUGH A CORPORATE VIDEOPosted by pkaizen on January 18th, 2021 corporate video have multiple uses. You can use them as training videos, brand stories, product promotions, new launches, service updates, etc. There’s a lot you can do and say through corporate videos. Corporate videos are also a mark of a professional company. The best companies invest a lot in video content, and make great use of these videos through their marketing and advertising channels. Pune is becoming the hub for corporate videos. Owing to demand, you can now easily find a good corporate video production company in Pune. The keyword here is good. With good, there’s also bad and ugly. So, make sure you are hiring the right corporate video production company who will help you reach your audience in the fastest growing form of communication – video. Videos are quite hot on social media According to studies, people are more likely to read and share a video they like than an article or blog. This has also prompted social media platforms to give more precedence to videos posts. Most businesses today also have their own YouTube channels, where they can upload and promote their videos. Other social media platforms also allow you to promote these videos directly from the source. This shows that social media platforms have consciously decided to push videos. Therefore, if you wish to incorporate social media marketing into your marketing, you need to have videos to upload. Videos for advertising set alarm bells ringing as, you may think of expensive commercials you see on television. This is not the case. Any corporate video production company in Pune can make a good video for you, and once you promote it online, you can have a better reach than television. Remember, television is limited to only a certain section of audience, and viewership is limited. If you want a higher viewership, you will have to pay more. Whereas, through the internet, you can easily target and reach potential customers. You will also get measurable data when you do video campaigns. This data will help you decide future campaigns. As much as content plays an important role in marketing, video is now taking its place. After research in countries where people use a lot of social media, it has been found that people do not want to read a lot. They would much rather watch a video online. Why? • Videos interact on a more intimate level. They engage more senses than content. Plus, moving images stimulate the brain more. We live in a world with short attention spans, so, a video is the better way to catch attention. • Wonder why people prefer to see the movie than read the book? Because it is easier to remember. Our brain stores visual data better than textual data. So, it is easy to remember a product if you see a visual image (this is also a reason why companies create brand logos, rather than just text). About Us Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions. ‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, corporate video production company. Contact Us Sr.No. 20/3/2, Pashan Road, Near to Maratha Mandir, Bavdhan Khurd, Pune, 411021 Email Id : info@kaizendesignstudio.com Website : https://www.kaizendesignstudio.com/ Like it? Share it! More by this author |