5 key considerations for your website by a WEB design agency in Liverpool

Posted by wecanmedia on September 3rd, 2014

Your website is often the first thing that has any influence over how people feel about your company and research has found that 97% of consumers use online media to help with their purchasing decisions. To put it in a more obvious light; poor website design results in the back button being hit immediately and your product out of sight from the potential customer. To explain a little more on the matter we asked a WEB design agency in Liverpool, Wecan Media what considerations we should be making when it comes to successful web design.

Web design urgency

Quality and creativity in your web design needs to be a priority so simply put, don’t rush. Taking your time to contemplate your target audience in terms of how and why they’ll be visiting your website will help hugely. Are they visiting from a mobile device or desktop? Does the product purchase require high-involvement or low-involvement decisions? Are your customers seeking information or a quick purchase? Your website represents your brand so think about it thoroughly.

Too much content

Yes content is King and it’s great to have a lot of information but if a visitor lands on your page to find a 1500 word essay, it’s unlikely they’ll be interested enough to stay. If you do need to provide a large amount of information aside from on a blog then there are ways to provide it without scaring people away. Options include tabs that will hide content until the visitor reveals it. This keeps all the content you need available whilst still channelling the ‘less is more’ mantra preventing your website from looking too intimidating.

A few seconds

Your design must immediately grab their attention and tell them you have the solution to their problem. Grabbing their attention comes down to headings and subheadings along with colour and a good balance of static information and interactive media.

From design to computer screen

One of the biggest challenges is figuring out where to start when it comes to building the website. Understanding HTML and PHP along with CSS can feel like trying to learn brain surgery for those who aren’t computer literate. Hiring a good web design agency in this case is imperative. If you’re looking for a web design team in the Liverpool area then Wecan Media suggest a consultation with their expert team where they’ll be able to explain ways they can help.

Attracting a wider audience

People think if they build it they will come and this simply isn’t true on the Internet. With billions of websites on there you need a decent online marketing strategy in order to stay afloat. SEO (search engine optimisation) is one such way of attracting more visitors. This again isn’t for the faint hearted so if you’re looking in the LIVERPOOL area for an SEO expert then Wecan Media can help there too.

For more information and any help with your Web DESIGN contact LIVERPOOL based Wecan Media.

For more information about Web Design Company Liverpool visit; (http://www.wecanmedia.co.uk)

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