The Power of Animated Marketing Video to Market your Brand
Posted by Broadcast2world on September 9th, 2014
Marketing professionals associated with business houses have been coming up with new and innovative marketing strategies over the ages and the latest addition to these strategies is having a short and crisp animated explainer video on website homepages. Believe it or not, this strategy seems to work wonders and more and more websites are coming up with an animated video to explain about what it is that they do and how it is done. It’s a great way to market their products online. Online videos bring in customers like eve your elevator pitch never did. Let’s find out why.
What makes people look up for your website? Is it your brand name, the products you market or is it just out of curiosity? While your brand name has a major role to play here, most of the times it is out of curiosity too. Nothing is going to change if your website has no visitors even if it is designed by the best web designers. Well, you have your SEO to attract your target customer base but when there are ten other websites marketing the same kind of products and some even offering great discounts, how are you supposed to keep them interested and loyal to your brand and product?
Now this where animated videos make their entry like a boss! Let’s say a random guy decides to visit your website following his search engine results. He goes through all the pages to see if your service is relevant to his needs. After going through numerous pages, he gets bored and in no time, decides to leave your website and hops on to the next. Now let’s go back and change the scenario for this guy. Just imagine if he finds an interesting video on the homepage itself that would tell him all about your services in just a few minutes. He stays there and watches the video and develops an interest in your brand and stays glues to your website for a longer period. He gets to understand the whole point in one or two minutes than having to read too much information. Even if he doesn’t require your service, he would still remember your brand and may be tell about it to other people that may require similar services. And there you go! This is how you are going to build a brand name.
So, this is what a good animation video can do for your brand publicity and for attracting your customers, irrespective of whether they are prospective or the existing ones. Videos can add a spark to your brand name. Though your service may be ordinary, the way you design a video, can make it look extraordinary.
Bring the success you have been longing for, with a nice animated video on your homepage and you are great to go!
About The Company:
Broadcast2world is an Explainer Video production company that creates short animated videos. We compress your core business pitch into an entertaining video - simple-to-understand and easy-on-the-eye - and explain your business in a clear and concise manner, expanding your business to new customers effectively.
