Logo Design Tips for Starters

Posted by Rahul Shah on January 20th, 2021

Building a brand is not as easy as it seems. It involves multiple steps. One of the most important steps is designing a logo for your business. It goes without saying that a logo is like the face of your brand. Have you ever seen a faceless person? Well, certainly not! Logos work the same way.

Considering the importance of a logo, it is very important to design an effective one that not only catches the attention of the people but also builds an association with them. You have to think of a creative logo design that is universally recognized and complements your brand’s personality. Logo plays an important role in building the credibility of the brand. Your logo design is unique to your business and thus it gives a sense of authenticity to the products that contain them. People know exactly where a particular product comes from and who to consult in case of any conflict. You must have a creative logo design that is memorable and unequivocally attached to the brand. Therefore, it is very important to hire a professional logo design company that will assist you in the process of building a custom business logo design that is unique to your brand and enhances its overall personality.

Some of you may be new in the business and may not see these advantages coming to you too soon. But remember, a brand logo is like an asset that will hold a lot of value in the near future. Therefore, you must invest in a good logo design service that will cater to your needs. There are some simple rules that you must ask your logo designing company to follow if you are new in the designing game.

Here are some tips for designing a meaningful logo that will have a real impact:

  •          Do your research well: The first and foremost step in designing a good logo is doing thorough research of the brand. You need to find the key points about the brand. Every business has something unique about them and that can be your logo’s U.S.P. Know what makes the business stand out from the rest of the similar enterprises in the market. Understand the requirements of the brand. Take the minor details into consideration and read the client’s design brief. Know their target audiences and other important details. Only when the designer does this background study, the ideation of a relevant logo can be generated.
  •          Select a theme: Depending on which sector the brand belongs to, an appropriate theme can be chosen. There are several categories of the logo such as iconic, logotype, or a combination of both. You have to choose by analyzing what best suits their sector. Do a comparative study of different brands from the same sector to understand the logo design elements they have in common. Try to incorporate that in your brand’s logo as well. This is extremely important as making the right choice lays the ground for perfect and speedy design work.
  •          Keep the design simple: It is very crucial and necessary to keep the design simple and subtle. Remember a logo is something that you will be using to communicate with your customers, prospects, and other stakeholders, so if it is too complex, it might be difficult for them to comprehend your message. Design it in such a way that people can get the message at first glance instantly. This is the reason that most global companies have a simple logo design.
  •          Choose the right color schemes: Once you know your design, it is time to embellish your logo with colors. Here relevance is the key. You have to research the brand to understand which colors have the brand been associated with in the past, the industry type, their target audience, etc. Only when you have this data and a good knowledge of the color wheel, you can choose the right color scheme for the logo. Remember the aim is to make it readable and eye-catching.
  •          Make the size adjustments: This is one tip that will make you look professional and creative. You must design your logo keeping in mind the size variations. Make sure the logo appears equally good when it’s exhibited in the full display or scaled down to miniature size to appear on different business accessories.
  •          Use the negative space properly: Negative space is a very dicey element in logo designing. At times it works in your favor but there are times when it may go against your strategy. So, you must use it very carefully. Make sure you balance them wisely and use the most of them. Use this negative space to make your logo design look clean and visually attractive.

Logos are really important. They can be a little difficult to design but are a must for any business and are the cornerstone of any successful business. You want your logo to explain who you are and what you do, why you do it, and how you do it. That is why it is important to get it made professionally. PrintStop is an online logo designing company that excels in designing a timeless logo for any business. They have a bunch of creative people working together to make the best logos in the country. Their designing section, ‘Pehchaan’ is one of the best graphic designing teams functioning in the country. Whether you own a small business or large enterprise, they will provide you with a logo that encompasses your brand vibe. So get yourself started and take your brand to the next level with PrintStop’s logo designing services.

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Rahul Shah

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Rahul Shah
Joined: August 17th, 2020
Articles Posted: 68

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