Meals For Pondering - Is Your Foods And Refreshment Establishment Being Taken Ca

Posted by Shira on January 20th, 2021

I consume food. I drink beverages.

Therefore, I am qualified to manage a Food and Beverage operation.

In examining the operations of lots of clubs/resorts every month, I find that a person of the most improperly operated, inconsistent areas of club/resort operations is Food and Beverage. Particularly in member owned environments, which are typically managed by a club board, individuals appear to think that due to the fact that they dine out, they in some way have some level of proficiency that enables them to make organization decisions about this essential aspect of the club. The reality is that this is among the most complicated departments in a club to handle, control, and produce a consistent experience.

Let's ask a couple of concerns!

Is your Food and Beverage experience appropriate for what your members/guests wish to have in your club/resort? Are you priced correctly, too high, or too low? How do you understand? Are you tracking cover counts by day? By shift? By hour?

Are your food selections stuck in yesteryear, a great balance of old favorites and new selections, or edgy? Is your menu created for function or fashion? Do you alter your menu quarterly, or a minimum of semi-annually to keep it fresh? Or is it altered every year or two and become a club dinosaur? What are your product specifications and part sizes? Is every product on your menu costed? What is your goal for a la carte food expense? Do you know the contribution margin on every item on your menu?

What about your unique events. Are they really unique? Do they create a buzz in the Club? Are they eagerly expected or the exact same thing that was done the last ten years with absolutely nothing more than the year changed in the newsletter and marketing piece promoting the event? Is your personnel challenged every quarter to try new events? Brand-new rate points?

Got Value?

What about value included shows? It's occurring every day in the hospitality industry. Chili's, Ruth's Chris Steakhouse, Flemings, Cody's Roadhouse, McDonalds, Quiznos, Train, and numerous other national franchises are actively configuring to keep individuals can be found in. Any question the success rate of franchises is over 90% while the success rate of separately owned restaurants has to do with 10%?

What are you doing in your club to create a "WOW" for your members/guests in your Food and Drink offerings? Are you standing pat on your filet and sea bass wondering why you are doing so few covers? Or, are you attempting new principles that may offer "meal replacement" dining rather of only "special event" dining?

Something as simple as Happy Hour can generate additional use. Home cooking such as meatloaf, chicken casserole, lasagna, or comparable for" at or during the week are popular. Taco bars, pasta bars, burger night, half rate on bottles of home wine, Fresh Fish Fridays or a Friday Fish Fry, a Chef's choice at a special price on slower evenings, sushi nights, appetisers at a special price, home entertainment, and numerous other concepts and occasions drive usage, supply incremental earnings, and keep the staff working. Are you explore new occasions in your club/resort? Offer it a try. You'll be surprised at the buzz it develops.

The Experience

How is your dining-room provided? With white table linens? No tablecloths? Placemats? Are you charging appropriately for the experience you are offering?

How are your buffets presented? Elegantly with skirting, flower display screens, and shiny silver chafing meals? Or primary with little or no frills? Does it make good sense?

Do you have standards of operation to guarantee the food and beverage experience for your members/guests? Is every team member wearing a clean and pushed designated uniform? Exists a particular manner to present menus, serve, food, cocktails, and wine? Are members called by name? Are specific steps of service in location?

Does the service staff understand the structure of every item, sauce, and portion size from the menu? Is training supplied a minimum of regular monthly? Is your personnel selling suggestively?

The Technical Aspects

How typically do you take a physical stock? Exists "self-reliance" in the stock procedure to guarantee that the counts are precise? Is stock pricing adjusted frequently to show the most current expense the club is spending for all inventoried products or is the expense the club paid last year still being used to determine inventory value?

Do you follow this mantra when receiving and inventorying products?

If you buy it by the pound, weigh it. If you buy it by the piece, count it. If you buy it by ounce or length, determine it? Under no scenarios, accept it blindly.

I am surprised at how often deliveries are accepted and signed for without even physically remaining in the exact same space as the items that were delivered let alone examining the packaging slip or invoice against the products got. Shipment individuals become smart really quickly to those who hold them liable and those who don't. A few pounds of missing steak here or a couple of go here bottles of missing liquor there costs a lot of money over an extended period of time.

How much unusable food is stored in the freezer, frequently a chef's best friend, and continues to be counted each month during stock yet is essentially worth little or absolutely nothing?

What does the organizational structure appear like in your club's F&B operation? How are your supervisors compensated? Are they incented to produce a specific monetary outcome, train the personnel, and keep standards? Or are they paid merely for showing up?

How is your service personnel paid? By per hour wage? Pointer swimming pool? Some mix of both? Does your pay structure promote period or turnover? What about overtime? Are you paying overtime? Lawfully?

In addition to costing every item on every menu, have you done the very same for liquor, beer, and white wine? Do you have defined put sizes? Are they being stuck to? Do you have pourers which enable just for the pour size for which you are charging? Just how much of your club's resort's money is bound in red wine inventory? Have you established par stocks?

Do you have a Food and Beverage minimum? Does it make good sense for your club? Do you have a minimum regular monthly service charge? Should you?

Do you supply a worker meal? How is it represented? Is it represented at all? Do you permit workers to get rid of food/beverage from the club? (A bad concept!). Do you allow your workers to consume alcohols at the end of a shift? (An even worse idea!!).

Personal Occasions

What about your Private Occasions? Is your catering menu priced right? What does priced ideal mean? Have you evaluated the competitive environment? What are you doing to bring weddings and conferences to the club/resort? Are you covering the costs of establishing and breaking down every space based upon the differing requirements of each occasion?

Do your private event policies make good sense? When is the "warranty' due? When is payment in full required? Do you require a signed contract? Do you even have a contract that you need be signed?

An Option

Lots of questions! Get a management business that will work collaboratively with you to respond to all of these and any others and produce a tailored food and drink experience that shows your unique scenario and offers what your members/guests desire and are willing to pay for.

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Shira

About the Author

Shira
Joined: December 23rd, 2020
Articles Posted: 81

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