Call Tracking - The New Alternative to Focus Groups?Posted by Hove Pratt on January 21st, 2021 As challenging as today's fragmented consumer companies are, smart marketers know they need to work overtime to dial inside their messaging and offer. One of the most commonly employed tactics for gaining consumer insight after initial media testing occurs is consumer focus groups. But such groups can be prohibitively expensive, costing just as much as ,000 to ,000 at as low as two groups of 10 to 12 participants. And while they can be attractive gathering solid qualitative insight including barriers to entry and the appeal of a certain offer, sufficient quantitative scale makes such findings statistically suspect. With the advent of call tracking software, marketers is now able to make the most of a reasonable substitute for expensive focus groups. Better still, this singular call tracking service delivers both solid qualitative and quantitative consumer data for a fraction from the tariff of more expensive alternatives. With CallView 360, inbound call tracking is not hard. website link records every call so marketers can easily hear all of their incoming sales call in the simplicity of any computer. With every customer interaction at their fingertips, marketers can identify objections, revise their creative to beat any barriers to entry and optimize their results. And, because you're only restricted to the quantity of incoming calls you've received, you'll be able to tune in to 200 or 300 calls to be sure the insight you've gleaned isn't just an aberration, but truly statistically sound. It's often been said that effective direct marketing is alchemy -- a combination of art and science. With CallView 360, there is an ultimate in a strong advertising call tracking tool built to unlock the mysteries of consumer wants and desires. This information can be vital with regards to identifying the dominant marketplace (versus assumptions the marketer has created prior to media testing) as well as secondary and tertiary markets. Find Out More will then be benchmarked against Nielsen demographic data to distinguish high concentrations of like demography to optimize media and ROI. When you concentrate on the staggering failure rate of infomercials, for example -- which industry pundits regularly claim is somewhere between 90 to 97 percent -- you'll be able to appreciate how important gaining an edge with sales call tracking software packages are. my latest blog post should come as hardly surprising then that CallView360 occurred like a direct response to customer demand.Like it? Share it! More by this author |