Types of Digital Marketing- Espial Solutions

Posted by Naveen on January 22nd, 2021

Digital Marketing is a component of the virtual world that utilizes the Internet and other online applications, which businesses like us are leveraging for reaching out to prospects and customers.

There are many types of digital marketing, which are relevant in the current business landscape.

They are as follows:

1. SEO
SEO, Search Engine Optimization, helps your website to get quality traffic which is free and organic. SEO is one the most important and prominent types of digital marketing. Without the help of this application, the visibility of the website is not prominent and viewers will not be able to find you in the virtual platform.SEO helps in optimizing your content for the search engines. You can increase can maintain a steady stream of relevant traffic that will only grow over time.

2. SEM
SEM stands for Search Engine Marketing. In simple words, SEM refers to a form of digital marketing where you need to pay for increasing the visibility of your website in various search engines. The ads of your page or website will pop-up at the first position of a page when a viewer is searching for anything relevant to your keywords or phrase.If you observe a search result page in an engine, you will see few links or URL starting with a small initial “AD”, that is a paid SEM.

3. SMM
SMM means Social Media Marketing. Social Media Marketing use various social media platforms or sites to attract more traffic and attention towards your page.By using the above you can establish new business connections and can communicate with your customers directly with more prospects taking interest in your business. SMM is basically all about listening to what your potential customers or viewers have to say or report or ask, share valuable content, build a connection, and establish a bond.

4. PPC
PPC stands for Pay-Per-Click Advertising. It is a form of digital marketing where you will have to pay only when a viewer has clicked on your ad. PPC is basically a form of ‘Paid Search’. It includes display advertisement which is cost-per-click based and also has affiliate advertising. In other words, PPC is basically a process to buy visits to your sites.

5. Affiliate Marketing
Affiliate Marketing is another very popular form of digital marketing that people use to make money these days, online.If your affiliate marketing is done properly and maintained, it can be a source of your passive and steady income too. Affiliate Marketing is a form of digital marketing where you meet with other partners and team up with them, in order to receive commission for the redirected traffic to your page which is infact generated by him/her.

6. Email Marketing
Email Marketing is the use of email which you can use to promote your product, service or business altogether.It is a way to establish a connection with your customers or with those viewers who have shown interest in your product or services. Some Email Marketing mails or sites can even be followed by people and hence they get a mail every time you have a new post or a new update or even a new product to launch.

7. Instant Messaging Marketing
Instant Messages has become the most popular trend in the last two decades. It is the latest communication trend of this century. There are approximately 1.5 billion people who use WhatsApp on a monthly basis which is followed by Facebook Messenger. You will be able to find your targeted audience if you just enter Instant Marketing.

8. Content Marketing
Content Marketing is a form of marketing which is mainly focused on creating, publishing, and distributing content, be it write up or blogs or even infographics, one-pagers, brochures, and informative videos for the online target audience.The main strategy is to be focused on creating and distributing relevant, informative, valuable content on the web and you ought to be consistent with your write-ups and maintain it. This ultimately will attract more and more traffic and prospects, enabling you to drive specific customer requirements.

CONCLUSION

Above mentioned Digital Marketing techniques are relevant and are impactful for the desired business results. Tell us in the comments which one are you choosing.

About the author :

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