How to choose the best branding agency in Dubai

Posted by Kunal Sutar on January 22nd, 2021

Choosing the right agency is important. You don't want to switch from one to another, disappointed, dissatisfied, and with a depleted budget.

We hear far too often statements like, "we invested in a brand many years ago, and we need to do it again, but we've exhausted our budget". When I say we've heard that a lot-- it was a humble claim-- we hear it each month and have done it for years.

The thing is, 'you didn't know better', nor should you have done. You met an excellent salesperson that over-promised and under-delivered, that's all. Understanding and some experienced advice will really help you 'notice and avoid' from this point on.

Don't view building a brand as a cost, but an investment-- imagine what you have sacrificed to reach here-- and doing it properly this time will hold you in a good position for the years to come.

To get the most out of your branding agency-- regardless if it's for branding or rebranding -- call them, do your due diligence. Don't just check out a portfolio and be impressed by the design, know whom you are going to entrust with your investment.

Here is our advice on choosing the best branding agency for you:

1. Build rapport

Take off your business hat momentarily and think of yourself as a customer. As a customer you purchase from people you like, so build connection, respect their time and make sure that they do yours. Once you start to like them through understanding and above all else, wisdom in branding-- then make your choice with confidence.

To help this flow, 1 thing a number of customers request are ideas, designs, advice at no cost. To win the customer's business, agencies are requested to give a lot without charging. This should be taken into consideration: "If a branding agency is ready to give you a lot before you commit, they most likely aren't the best agency for you. They will possibly make up for this time in the final invoice, which will cost you a lot more.

Our advice: Know who will be working with you on your account. Is it a Junior account executive or the manager of the business, this will show how important your business is to them.

2. Experience and passion

Think about this; you can choose a big agency, with large overheads that will pull off great work, however, the financials may be out of budget. You could pick a small design agency that will do anything you seek as they are hungry for work, it'll match with budget but not on quality or expectations. Consider freelancers; those excellent designers, are known for handling more work than they can manage and therefore usually miss deadlines and affect your business's growth.

Lastly, go for a smaller agency that has the big agency experience and customer portfolio, who have achievements in business themselves, outright passion for what they do, so they can assist you in your business.

3. What more they can offer

When choosing an agency, consider:

Do you just need the design?

Do you want additional support?

Do they have a network that can really help?

Do they provide other services?

Answering these questions will really help you hire the right agency.