eCommerce Research - The Key to Success in Website Survey

Posted by oncueresearch1 on September 26th, 2014

Surveys are a staple in market research. In fact, they are a staple in society, helping different kinds of organizations and institutions gauge public interest whether for presidential elections, product research, or any other type of study that aims to determine and measure customer satisfaction and/or efficacy. Surveys provide significant pieces of information that say a lot about consumer experience and satisfaction. They let you use feedback from your customers to see how you can improve your business operations, tweak your services and products, and ultimately increase your sales figures.

One of the first things you should think about when using consumer surveys is the platform that will work best for your market research goals. eCommerce research is one of the most widely used and efficient methodologies used in market studies, especially since most consumers rely on the web to find and get what they need. Website surveys are excellent platforms to get the pulse of consumers and visitors when you want to improve user experience. This said you should also be careful in selecting the best tools and systems to use for your business. With the help of experienced web research companies, you can find a well-designed survey system that will best cater to your company’s size and strengths. They can help you select and even customize a system that will best serve your market research needs, whether you are still in your start-up stages or are already a multi-national enterprise in need of some market boost.

Survey creation is another important step especially when you want your research tool to reflect your brand. The best platforms will often provide you with survey design templates that include colors and motifs that mesh with and represent your brand well. Survey content must be a product of carefully considered factors for the research effort to have significant results. Keeping the survey tool concise is always a smart move, especially since consumers and website visitors are almost always in a hurry to find what they need. The most effective surveys should be doable within 10 minutes or less; anything longer and the customer might not be able to finish it. Consumers in general are more willing to complete shorter surveys and tend to abandon those that are too long. Keeping surveys at an ideal length help ensure that customers remain focused and sharp, and therefore truthful as they answer survey questions or fill out questionnaires.

About The Author:

OnCue Research was created to bring simplicity and functionality to the world of online surveys software and research management. The process of OnCue is simple.  OnCue is tagged on a website and from a central application manages the deployment of research tools such as Survey Monkey, Clicktale and many more. With OnCue, you determine when, where and how the research is run on your site. You can manage as many research projects as you want with OnCue.