Online Surveys - OnCue Offers Website Satisfaction Survey

Posted by oncueresearch1 on September 26th, 2014

Online surveys offer a world of benefits for website owners and businesses that require insights from consumers in order to improve service or to customize sites and services for specific needs. Online surveys—especially automated, platform-based surveys—offer a great solution for business owners and website administrators who want to conduct their own study using online survey tools that allow convenient market research without the large overhead cost.

Website satisfaction surveys are extremely beneficial for those who want to improve their site's usability and relevant to their target audience. Online, you will find hundreds of thousands of tools that you can use to conduct these kinds of intercept surveys. However, only a few offer the same results as well-designed platforms, which not only help you cut the cost of website research, but also offers a friendly interface that requires no coding, meaning you don't need to pay extra for additional IT personnel. With consumers going mobile, it is also ideal to find platforms that are well equipped for mobile research.

The following are the best advantages of using an online survey tool for target market research and analysis:

• Online survey projects are faster to accomplish and complete (about two to three times faster than traditional research methods). This is possible through the automatic collection of information, where you don't have to wait for paper questionnaires to return so you can tally the responses. The response rate for online surveys is also instant, making the study easier and faster to complete.

• Not only do you cut costs and save money on staff, postage, and other aspects of traditional survey research—you also get more accurate results, as data collection has a smaller margin of error. Participants in online surveys directly enter responses into the system, which means all collected data goes directly to the database, reducing human error.

• Online survey and research are also quick to analyze as data can be automatically tallied and presented in tables and graphs for comparison and evaluation.

• Online surveys are also easy to use for both researchers and participants. Researchers save time from the laborious data collection, and data can easily be imported into specialized spreadsheets and statistical software for more detailed analysis. Online surveys are also more selective when it comes to choosing participants, which can be pre-screened by the program. Participants, on the other hand can choose a time that suits them best to complete the survey and complete the test in a much shorter time. Irrelevant questions can also be skipped automatically.

About The Author:

OnCue Research was created to bring simplicity and functionality to the world of online surveys software and research management. The process of OnCue is simple.  OnCue is tagged on a website and from a central application manages the deployment of research tools such as Survey Monkey, Clicktale and many more. With OnCue, you determine when, where and how the research is run on your site. You can manage as many research projects as you want with OnCue.