SEO Explained By Our SEO Agency in Manchester

Posted by wecanmedia on September 26th, 2014

SEO or search engine optimisation is a subset of the umbrella term search engine marketing. SEO put simply, allows your website to not just be seen by search engines but when a keyword is entered, allows said search engine to rank your website high in their results thus making you seen a whole lot more. The results pages are a combination of natural results (otherwise known as organic), paid inclusions into directories and pay per click ads (PPC). The question is however, why is SEO so critical to the success of your online presence? To find out we went to the experts, the SEO AGENCY in MANCHESTER Wecan Media.

For marketers the Holy Grail lies around getting your website to the first page of Google because it currently owns over half the market for searches. If you’re able to also, optimising your website in such a way that it brings in quality traffic will get you the ultimate return on your investment. Don’t forget, if you’re optimised well for Google then you’ll rank well in other major search engines too like Yahoo.

Many realise that SEO is in actual fact a very difficult topic that requires a hell of a lot of knowledge and understanding and make the very smart decision of hiring a professional consultant such as those at the DIGITAL AGENCY in Manchester, Wecan Media. SEO is a full time engagement if done correctly and the scope of work depends on your website and niche so a solid content and link building strategy will need to be put into place.

If you’ve read the famous book Art of War then you’ll know in order to go into battle you’ll need to have a fair idea about your competition first. As they say keep your friends close and…we don’t need to explain the rest I’m sure. The exact same is needed when it comes to SEO as you’ll need to analyse your competition to see how they approach things in order to visualise how you can do it better. It always helps to perform heavy competitive analysis. You can find out who your immediate competitors are simply by typing in a key term of phrase into Google that’s related to your field or website and look at the first few that pop up as these are the ones you want to beat.

SEO is one of the most powerful online marketing tools out there and is critical to the success of your website. SEO done right can enable you to be found and ranked well in a sea of millions and your visitors and bank account will both thank you for it.

For more information on just what a professional service can do for you, simply contact Wecan Media’s SEO agency in Manchester.