Using Product Reviews to Your Benefit
Posted by Fareedkhan on January 24th, 2021
Product reviews and testimonials can be one of the greatest marketing tools available to you. Nearly 70% of all consumers say that they check product reviews and rating before making a purchasing decision and almost 63% indicate that they are much more likely to purchase from a website that has both product reviews and ratings. However, finding good quality product reviews and getting them from a reliable source is not that easy. Here are some helpful tips on how to find great product reviews and testimonials for your website or for your company.
Before looking for product reviews, it is important to first understand your target market. The people you intend to reach with this type of advertising are typically in the five-star category, so you will want to focus your attention on these customers. The next thing to consider is the audience for this type of business, or the types of people who might be interested in your products or services. For example, if you sell sports equipment, then the audience for this kind of business may include professional athletes, coaches, managers, equipment managers, and other sports-oriented people.
If you intend to do top product reviews and leave comments on different products that you have tried, you need to understand your audience and the different ways that they can share information. Most people enjoy leaving reviews on products that they have used and found satisfactory. However, some people prefer to be more anonymous and would like their comments to remain anonymous. These customers would most likely appreciate getting more detailed information about the products, rather than just a simple score, as these give the reviewers an opportunity to give their true opinion about the product.
When looking for product reviews, it is also important to take into consideration any negative reviews that might appear. However, if you choose to keep these off of your website, or even place them at the bottom of the page where only interested parties will see them, you can avoid having to deal with unwanted negative reviews. Instead of focusing on these potential problems, choose to focus on the positives. For example, if you find that one customer has been dissatisfied with a certain aspect of a particular product, instead of dwelling on why they were unsatisfied, decide to focus on how you are going to make it better. It is also important to remember that negative reviews should never be ignored, and you should address them as soon as possible in order to prevent negativity from spreading.
Another way to use customer reviews is to compare the products in relation to your own products. Many customers like receiving products that are not too similar to ones that they already have. This allows them to try out a new product without wasting time and money. You can also take the time to read the positive reviews for products in relation to your own. If you find a product that many people are unhappy with, then you can adjust the ingredients or focus on another option. Either way, you are likely to find something that will please your customer base while not costing you a lot of money in the process.
Product reviews are an important tool for consumers, because they allow them to get first hand information from other consumers about certain products before buying. If you don't want to deal with negative reviews, learn to avoid the ones that are being written by those who have nothing to gain for providing the review. Instead focus on the ones that are coming from honest customers, and you can get great feedback without having to invest a lot of time into the review requests. After all, the best advertisement is the honest review that is written by a consumer just like you.
