New Tech Players Utilize Old Playbook at BoxWorks
Posted by Tomas Cohen on October 6th, 2014
Startups are often successful because of their ability to thumb their noses at the status quo, but these days there are two tools that young tech gurus are borrowing from their predecessors. Box unveiled a new channel strategy at BoxWorks this week. Two specific strategies were originally used by computing giants Apple and Microsoft Corp. The Apple model involves enticing developers to make products that work with your technology as they did for the iPhone and the apps that operate on it, and the Microsoft model involves the splitting of money from customer orders by using a wide-ranging marketing force of independent salespeople.
Tomas Cohen is a security enthusiast and analyst covering the most significant security topics and trends prevalent worldwide. He also involves in the technology related to Cloud Security, Boxworks, Google Drive Security etc.,
About the AuthorTomas Cohen
Joined: July 25th, 2014
Articles Posted: 19
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