How To Build Internal Links That Will Boost Your Content Marketing SEO - Moss Media

Posted by Rosa Schack on January 26th, 2021

Internal links for search engine optimization (SEO); what are the best internal linking for SEO tactics that will improve content SEO? If you’re struggling to build internal links on your site correctly, this article is right for you. Yes, we all have heard about link building and, at some point in time, even preached it. According to research, Google and Bing indexed a minimum of 5.75 billion pages last months. Given such a colossal figure, your website or web page would appear to be fugitive. For example, suppose you have been looking for a blog on a particular topic or say a keyword, you would have thousands of search results. And if by any chance, you are looking for one written by you, it would be something like looking for a needle in the haystack. Does this not seem to be data deluge? Well, even if it does, you would be more concerned about improving your page rank. Though, there are a plethora of ways to optimize your webpage rankings. Hence, one technique that has proven to better your page’s relevancy and outrank significant competitors is generating backlinks. No matter if your website is new or you’re refining an existing one, building internal links is a critical part of search engine optimization. It is one of the SEO best practices. Although indeed, linking your content isn’t easy, one cannot deter the fact that internal linking is more of a necessity in content marketing. It reflects content relationship within the same website, thereby promoting easy navigation across the site. In light of this, integrating efficient internal linking strategies will help improve your website domain authority (DA) and further increase conversion rates. What Is the Importance of Internal Linking? What Is the Importance of Internal Linking? Internal links are relevant because Google uses links to understand the value of the content and to identify content relevance. So when linking to other posts on your site, make Google understands that the posts are related to the content from where you’re connecting. Furthermore, search engine spiders would not rank your entire website on SERP. But they would only rank individual pages. Moreover, most of the inbound links are directed to your homepage, making it rank higher than other pages on your site. Therefore, to rank internal pages, you need to create their link portfolio, which would give them search engine credibility. That is why internal links are vital to your SEO campaign. Referencing content of one page to another page on the same website is what the term internal linking means. The source website and the targeted site remains the same in the case of building internal links. As a result, when you link a page internally, it promotes website navigation and further define the hierarchy of the same. In other words, webmasters and crawlers can quickly trace internal links, thereby creating a network of pages. It helps to strengthen the page value, optimizing its overall rankings. Building links internally guides visitors to visit high-value webpages of the website. Now that you know what internal linking is and why it’s crucial let us shed light on how to build internal links appropriately. To add multiple backlinks, you need to have that much content already published on your website. When you have plenty of content on your website, you can effectively stuff your page with various internal links. This step acts as a network of data, providing vital information on every page the reader click. When you are linking your pages, you cannot stuff links randomly everywhere. It is essential to follow a hierarchy in which the content is created and then add relevant links. Also, you cannot link every particular content or keyword. Instead, contextual backlink have to access the entire blog carefully. Look out for things that would attract user’s attention and then insert links that have a higher possibility of being clicked by visitors and users of your blog. Anchor texts are themes where you can embed internal links. It is the primary element of backlinks; so you should be careful when defining your anchor text. The anchor text must be short, relevant, and under no circumstances should you optimized. Though, there was a time when optimizing anchor text was considered mandatory. But later, Google realized that this was creating a mess. So now anchor texts have to be kept free from optimized keywords. Thus, keep it short and attractively natural, that’s all. Also, keep in mind that you do not use the same anchor text for two different pages. Irrespective of the fact that both might have a similar background, yet using identical anchor text tends to confuse google. In consequence, Google might be under the impression that both have the same content and lead to the same keyword, which, in a real sense, is wrong. When you are linking your pages, be cautious on which links to insert and where to direct the user. Do not embed links to either the home page or the contact us page. Providing links to the home page or landing pages are of no use. The best way to create a hierarchy of content is to redirect users to another article on your website. And the post must be relevant to the content they are reading. The deeper your internal links are, the better it is for your content marketing SEO. However, depending on the subject matter, there are cases where you can link to your landing pages. Internal links are meant to improve your page visibility and further enhance optimization. It would happen only when you embed links useful to the reader. And until visitors drive value from the links inserted in your page, the odds are that they would never open it. Therefore, for internal links that provide meaningful information to the user, it goes without saying that they will spend more time on your website and increase dwell time. When you add links to your page, it shows that you want your readers to click. It would impart significant value to readers, and hence, you should make it strong enough to grab users attention. Internal linking neither means adding one link or 100s of links. It’s not about quantity, but quality. However, even th0ugh there is no ratio of how many internal links one can create on a page, I suggest adding six to eight links to a 1500-word article. But they should be such that it adds value to the post. Adding irrelevant, out of the context links would increase the drop out rate. Instead, focus on links that are similar to the content of the current page. Find the best links that can benefit users and embed them in your post. It’s not just about placing internal links; you need to be careful as to where are you inserting links. As a matter of choice, the links can be added anywhere, from top to bottom. But several SEO experts debate on the placement of internal links at the top of the page. Considering that users find links at the start, they are prone to click on it and look for relevant information. In this way, they spend more time on a particular website. On the other hand, when you place links at the bottom, the chances are that users skip opening the same. The more time a user spent on a particular website, the higher the page value and the better the page would rank on search engine results pages (SERPs). Building internal links come with several benefits. However, adding internal links to improve your content marketing optimization is not difficult. The driving factor is how you do it. When done right, you would not find it hard to witness growth in your website rankings and user traffic. With strong internal links, you can effectively enhance page value and further strengthen your SEO strategy. Nonetheless, when you add new content, make sure you work on the old blogs to improve search rankings. Remember, each material is essential, so treat them as such.